Description
SWOT ANALYSIS OF REWE GROUP
Rewe Group
Parent Company
Rewe Group
Category
Retail
Sector
Retail and lifestyle
Tagline/ Slogan
-
USP
One of the top established names in Europe STP
Segment
Retail and lifestyle stores segment
Target Group
Upper middle class individuals
Positioning
Luxury and comfort for the customer SWOT Analysis
1.It is Germany’s diversified retail group operate in 14 countries in Europe 2.It is present in different category of products which comprises different target segments 3.Strong supply chain and distribution network spread in different Europe countries 4. High brand- equity established in marketplace Strength 5. It has a workforce of over 325,000 people
1. Advertising, promotional offers and marketing is lesser than global retail giants 2. The company has less global presence specially outside Europe in Weakness the emerging economies
1.Opportunity to enter in luxury segment by leveraging their tourism section 2.Opportunity to increase footfalls by exploring innovative promotional strategies 3.Expanding the markets to developing economies which have Opportunity witnessed high growth in luxury segment
1. High recall competitive brands that have aggressive marketing and promotional strategies 2.Growing cost competition, even in the retail segment 3.Customers look for high quality in less prices so chances of brand Threats switching Competition
1.Metro group 2.Walmart Competitors 3. Tesco
doc_798345888.docx
SWOT ANALYSIS OF REWE GROUP
Rewe Group
Parent Company
Rewe Group
Category
Retail
Sector
Retail and lifestyle
Tagline/ Slogan
-
USP
One of the top established names in Europe STP
Segment
Retail and lifestyle stores segment
Target Group
Upper middle class individuals
Positioning
Luxury and comfort for the customer SWOT Analysis
1.It is Germany’s diversified retail group operate in 14 countries in Europe 2.It is present in different category of products which comprises different target segments 3.Strong supply chain and distribution network spread in different Europe countries 4. High brand- equity established in marketplace Strength 5. It has a workforce of over 325,000 people
1. Advertising, promotional offers and marketing is lesser than global retail giants 2. The company has less global presence specially outside Europe in Weakness the emerging economies
1.Opportunity to enter in luxury segment by leveraging their tourism section 2.Opportunity to increase footfalls by exploring innovative promotional strategies 3.Expanding the markets to developing economies which have Opportunity witnessed high growth in luxury segment
1. High recall competitive brands that have aggressive marketing and promotional strategies 2.Growing cost competition, even in the retail segment 3.Customers look for high quality in less prices so chances of brand Threats switching Competition
1.Metro group 2.Walmart Competitors 3. Tesco
doc_798345888.docx