Description
SWOT ANALYSIS OF REVUE THOMMEN
Revue Thommen
Parent Company
Grovana Watch Co. Ltd
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Swiss watches since 1853; Time pieces of tradition and technology
USP
Traditional watches also suited for aviation industry STP
Segment
Mid to luxury watches segment
Target Group
High income men and womenfrom the urban areas
Positioning
The pilots watch SWOT Analysis
1. Over 50 stores in Switzerland and presence in over 52 countries across the world 2. Known among the watch collectors as a respectable brand 3. Also known as a producer of watch movements and equipment for the aviation industry 4. Has benefitted from the distribution network of Grovanna watch company Strength 5. Good brand and unique exquisite designs
1. The brand has low brand recall as compared to its competitiors 2. Very few marketing campaigns, sponsorships or promotions by the Weakness brandcompared to global leaders
Opportunity
1. Aggressive marketing and promotional strategies can give the
brand stronger awareness and visibility internationally 2. Developing markets as well as online markets are excellent opportunities to expand
1. Competitive brands with higher recall and stronger positioning 2. Fake imitations and replicas Threats 3. Fluctuating economic scenarios Competition
1. Jacques Lemans Competitors 2. Oris
doc_315354250.docx
SWOT ANALYSIS OF REVUE THOMMEN
Revue Thommen
Parent Company
Grovana Watch Co. Ltd
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Swiss watches since 1853; Time pieces of tradition and technology
USP
Traditional watches also suited for aviation industry STP
Segment
Mid to luxury watches segment
Target Group
High income men and womenfrom the urban areas
Positioning
The pilots watch SWOT Analysis
1. Over 50 stores in Switzerland and presence in over 52 countries across the world 2. Known among the watch collectors as a respectable brand 3. Also known as a producer of watch movements and equipment for the aviation industry 4. Has benefitted from the distribution network of Grovanna watch company Strength 5. Good brand and unique exquisite designs
1. The brand has low brand recall as compared to its competitiors 2. Very few marketing campaigns, sponsorships or promotions by the Weakness brandcompared to global leaders
Opportunity
1. Aggressive marketing and promotional strategies can give the
brand stronger awareness and visibility internationally 2. Developing markets as well as online markets are excellent opportunities to expand
1. Competitive brands with higher recall and stronger positioning 2. Fake imitations and replicas Threats 3. Fluctuating economic scenarios Competition
1. Jacques Lemans Competitors 2. Oris
doc_315354250.docx