Description
SWOT ANALYSIS OF REVLON
Revlon
Parent Company
Revlon
Category
Personal Care
Sector
FMCG
Tagline/ Slogan
Beyond Natural; Irresistibly Attractive
USP
Quality personal care STP
Segment
Personal care products for women
Target Group
Women who want quality personal care and style
As a quality personal care product which brings the innovation of USA Positioning to India SWOT Analysis
1. First international color cosmetics brand to be launched worldwide 2. Formed a collaboration with many firms which helped expand in India 3. Endorsed by popular artists in USA 4. Good quality products 5. A global brand name with association with many international celebrities Strength 6. Has a workforce of over 7000 employees
1. Many players in the market restrict market share Weakness 2. Brand penetration is mostly in the cities
Opportunity
1. Non-traditional promotional activities 2. Collaborate for the networking based model in India which might
help increase reach in India
1. Lots of local competitors Threats 2. Changing preferences of customers Competition
1. Garnier 2. Avon 3. Lakme Competitors 4. L’oreal
doc_208461714.docx
SWOT ANALYSIS OF REVLON
Revlon
Parent Company
Revlon
Category
Personal Care
Sector
FMCG
Tagline/ Slogan
Beyond Natural; Irresistibly Attractive
USP
Quality personal care STP
Segment
Personal care products for women
Target Group
Women who want quality personal care and style
As a quality personal care product which brings the innovation of USA Positioning to India SWOT Analysis
1. First international color cosmetics brand to be launched worldwide 2. Formed a collaboration with many firms which helped expand in India 3. Endorsed by popular artists in USA 4. Good quality products 5. A global brand name with association with many international celebrities Strength 6. Has a workforce of over 7000 employees
1. Many players in the market restrict market share Weakness 2. Brand penetration is mostly in the cities
Opportunity
1. Non-traditional promotional activities 2. Collaborate for the networking based model in India which might
help increase reach in India
1. Lots of local competitors Threats 2. Changing preferences of customers Competition
1. Garnier 2. Avon 3. Lakme Competitors 4. L’oreal
doc_208461714.docx