Description
SWOT ANALYSIS OF REVLON PHOTO READY
Revlon Photo Ready
Parent Company
Revlon
Category
Personal Care
Sector
FMCG
Tagline/ Slogan
-
USP
Personal care product at a good quality STP
Segment
Personal care for women
Target Group
Women who want quality lip style
As a quality personal care product which brings the innovation of USA Positioning to India SWOT Analysis
1. First international color cosmetics brand product to be launched in India 2. Good distribution and wide variety for the customers to chose from 3. Endorsed by popular artists in USA Strength 4. Good quality products
1. Many players in the market restrict market share Weakness 2. Brand penetration is mostly in the cities
1. Non-traditional promotional activities 2. Collaborate for the networking based model in India which might Opportunity help increase reach in India
Threats
1. Lots of local competitors
2. People usually prefer price over quality Competition
1. Lakme 2. Oriflame Competitors 3. Elle
doc_603052137.docx
SWOT ANALYSIS OF REVLON PHOTO READY
Revlon Photo Ready
Parent Company
Revlon
Category
Personal Care
Sector
FMCG
Tagline/ Slogan
-
USP
Personal care product at a good quality STP
Segment
Personal care for women
Target Group
Women who want quality lip style
As a quality personal care product which brings the innovation of USA Positioning to India SWOT Analysis
1. First international color cosmetics brand product to be launched in India 2. Good distribution and wide variety for the customers to chose from 3. Endorsed by popular artists in USA Strength 4. Good quality products
1. Many players in the market restrict market share Weakness 2. Brand penetration is mostly in the cities
1. Non-traditional promotional activities 2. Collaborate for the networking based model in India which might Opportunity help increase reach in India
Threats
1. Lots of local competitors
2. People usually prefer price over quality Competition
1. Lakme 2. Oriflame Competitors 3. Elle
doc_603052137.docx