Description
SWOT ANALYSIS OF REVLON NAIL ART MOON CANDY
Revlon Nail Art Moon Candy
Parent Company
Revlon
Category
Personal Care
Sector
FMCG
Tagline/ Slogan
Dare to be cosmic
USP
Personal care product at a good quality STP
Segment
Personal care for women
Target Group
Women who want quality lip style
As a quality personal care product which brings the innovation of USA Positioning to India SWOT Analysis
1. First international color cosmetics brand product to be launched worldwide 2. Good marketing and visibility through TVCs and print ads 3. Endorsed by popular artists and celebrities in USA 4. Good quality products Strength 5. Variety of products like enamel and enamel remover
1. Many players in the market restrict market share Weakness 2. Brand penetration is mostly in the cities
1. Non-traditional promotional activities 2. Collaborate for the networking based model in India which might Opportunity help increase reach in India
1. Lots of local competitors Threats 2. People usually prefer price over quality Competition
1. Lakme 2. Oriflame Competitors 3. Elle
doc_752771076.docx
SWOT ANALYSIS OF REVLON NAIL ART MOON CANDY
Revlon Nail Art Moon Candy
Parent Company
Revlon
Category
Personal Care
Sector
FMCG
Tagline/ Slogan
Dare to be cosmic
USP
Personal care product at a good quality STP
Segment
Personal care for women
Target Group
Women who want quality lip style
As a quality personal care product which brings the innovation of USA Positioning to India SWOT Analysis
1. First international color cosmetics brand product to be launched worldwide 2. Good marketing and visibility through TVCs and print ads 3. Endorsed by popular artists and celebrities in USA 4. Good quality products Strength 5. Variety of products like enamel and enamel remover
1. Many players in the market restrict market share Weakness 2. Brand penetration is mostly in the cities
1. Non-traditional promotional activities 2. Collaborate for the networking based model in India which might Opportunity help increase reach in India
1. Lots of local competitors Threats 2. People usually prefer price over quality Competition
1. Lakme 2. Oriflame Competitors 3. Elle
doc_752771076.docx