Description
SWOT ANALYSIS OF REVLON LIPSTICK
Revlon Lipstick
Parent Company
Revlon
Category
Personal Care
Sector
FMCG
Tagline/ Slogan
Look me in the lips; Lips that shine with killer color
USP
Quality lip style STP
Segment
Personal lip care for women
Target Group
Women who want quality lip style
As a quality personal care product which brings the innovation of USA Positioning to India SWOT Analysis
1. Variety of products like lip liner, gloss and color 2. Good quality and product variety 3. Endorsed by popular artists in USA 4. Wide range for the customers to choose from and good marketing through TVCs and print ads 5. Good distribution and availability of the product Strength 6. Strong brand name of the parent company adds value
1. Many players in the market restrict market share Weakness 2. Brand penetration is mostly in the cities
1. Non-traditional promotional activities 2. Collaborate for the networking based model in India which might Opportunity help increase reach in India
1. Lots of local competitors Threats 2. People usually prefer price over quality Competition
1. Lakme 2. Oriflame Competitors 3. Elle
doc_124393035.docx
SWOT ANALYSIS OF REVLON LIPSTICK
Revlon Lipstick
Parent Company
Revlon
Category
Personal Care
Sector
FMCG
Tagline/ Slogan
Look me in the lips; Lips that shine with killer color
USP
Quality lip style STP
Segment
Personal lip care for women
Target Group
Women who want quality lip style
As a quality personal care product which brings the innovation of USA Positioning to India SWOT Analysis
1. Variety of products like lip liner, gloss and color 2. Good quality and product variety 3. Endorsed by popular artists in USA 4. Wide range for the customers to choose from and good marketing through TVCs and print ads 5. Good distribution and availability of the product Strength 6. Strong brand name of the parent company adds value
1. Many players in the market restrict market share Weakness 2. Brand penetration is mostly in the cities
1. Non-traditional promotional activities 2. Collaborate for the networking based model in India which might Opportunity help increase reach in India
1. Lots of local competitors Threats 2. People usually prefer price over quality Competition
1. Lakme 2. Oriflame Competitors 3. Elle
doc_124393035.docx