Description
SWOT ANALYSIS OF REVIVE
Revive
Parent Company
Marico
Category
Home Care brands - detergents
Sector
FMCG
Tagline/ Slogan
Kadak bhi, Chamak bhi
USP
Instant starch in cold water. Leaves no patches on colored clothes STP
Segment
Urban part of country
Target Group
House wives who regularly starch their clothes
Positioning
Give your clothes a fresh new look instantly SWOT Analysis
1. Dominant market position due to early mover advantage 2. Highly differentiated product and good reviews 3. Strong distribution network 4.Backed by brand equity of Marico Strength 5. Available in various packaging styles for convenience
1.Presence of other new brands of detergents means constant market share and less scope for growth Weakness 2.Less presence in Rural markets
1. Expand in new variants – like lemon, rose and jasmine 2.Launch a variant for only white clothes at cheaper price Opportunity 3.Expand into premium segment
Threats
1.Introduction of international detergent brands
2.Competitors have cheaper products Competition
1.Mr.White 2.Sta-flo Competitors 3.Linit
doc_768355732.docx
SWOT ANALYSIS OF REVIVE
Revive
Parent Company
Marico
Category
Home Care brands - detergents
Sector
FMCG
Tagline/ Slogan
Kadak bhi, Chamak bhi
USP
Instant starch in cold water. Leaves no patches on colored clothes STP
Segment
Urban part of country
Target Group
House wives who regularly starch their clothes
Positioning
Give your clothes a fresh new look instantly SWOT Analysis
1. Dominant market position due to early mover advantage 2. Highly differentiated product and good reviews 3. Strong distribution network 4.Backed by brand equity of Marico Strength 5. Available in various packaging styles for convenience
1.Presence of other new brands of detergents means constant market share and less scope for growth Weakness 2.Less presence in Rural markets
1. Expand in new variants – like lemon, rose and jasmine 2.Launch a variant for only white clothes at cheaper price Opportunity 3.Expand into premium segment
Threats
1.Introduction of international detergent brands
2.Competitors have cheaper products Competition
1.Mr.White 2.Sta-flo Competitors 3.Linit
doc_768355732.docx