Description
SWOT ANALYSIS OF RENHE COMMERCIAL HOLDINGS COMPANY
Renhe Commercial Holdings Company
Parent Company
Renhe Commercial Holdings Company Limited
Category
Operators and developers of underground shopping centres
Sector
Real Estate
Tagline/ Slogan
-
USP
Unique business model in the real estate sector
STP
Segment
Large and mid sized cities across China
Target Group
Corporates
Positioning
Immense capital strength and self innovative capability
SWOT Analysis
1. Has a unique and competitive business model 2. Excellent construction management companies 3. Powerful brand name and strong market reputation 4. Strong merchant recruiting and operation skills 5. Outstanding pool of professional management talent Strength 6. Outstanding service quality
1.Limited global presence compared to international players 2.Vulnerable to any changes in planning regulation Weakness 3.Uncertainty and fluctuation in asset values are high
1.Geographic expansion 2.Establishing partnerships Opportunity 3.Potential acquisitions
1.Rise in number of customers who prefer online shopping 2.Increase in tax rates and VAT Threats 3.Fluctuating interest rates
Competition
1.Hang Lung Properties 2.Cheung Kong Holdings Limited Competitors 3.Sun Hun Kap Properties Limited
doc_990913934.docx
SWOT ANALYSIS OF RENHE COMMERCIAL HOLDINGS COMPANY
Renhe Commercial Holdings Company
Parent Company
Renhe Commercial Holdings Company Limited
Category
Operators and developers of underground shopping centres
Sector
Real Estate
Tagline/ Slogan
-
USP
Unique business model in the real estate sector
STP
Segment
Large and mid sized cities across China
Target Group
Corporates
Positioning
Immense capital strength and self innovative capability
SWOT Analysis
1. Has a unique and competitive business model 2. Excellent construction management companies 3. Powerful brand name and strong market reputation 4. Strong merchant recruiting and operation skills 5. Outstanding pool of professional management talent Strength 6. Outstanding service quality
1.Limited global presence compared to international players 2.Vulnerable to any changes in planning regulation Weakness 3.Uncertainty and fluctuation in asset values are high
1.Geographic expansion 2.Establishing partnerships Opportunity 3.Potential acquisitions
1.Rise in number of customers who prefer online shopping 2.Increase in tax rates and VAT Threats 3.Fluctuating interest rates
Competition
1.Hang Lung Properties 2.Cheung Kong Holdings Limited Competitors 3.Sun Hun Kap Properties Limited
doc_990913934.docx