Description
SWOT ANALYSIS OF RENAULT WIND
Renault Wind Parent Company Category Sector Tagline/ Slogan USP Renault SA Sedan, SUV, Hatchback Automobiles Changing life, changing the automobile Stylish, Dynamic, low prices STP Segment Target Group Cabriolet/convertible Segment Young executives Positioned as a smallest convertible in market with appealing styling and design parameters SWOT Analysis 1. Available as roadster and stylish convertibles 2. Appealing style and design 3. Small size convertible making it useful for in city drives 4. Excellent advertising and brand visibility 5. Good penetration in the European automobile market 1. Due to declining profits, sales in UK were stopped 2. Unable to capture markets other than Europe as compared to other international roadsters 1. Able to attract customers desiring unconventional cars 2. Acquiring collaborations with automobile business entities Opportunity 3. Augment distribution and servicing network
Positioning
Strength
Weakness
1. Intense competition in the market Threats 2. Competition offering innovative features at lower price 3. New entrants in the same segment Competition 1. Peugeot 207 CC Competitors 2. Mazda MX-5
doc_912962269.docx
SWOT ANALYSIS OF RENAULT WIND
Renault Wind Parent Company Category Sector Tagline/ Slogan USP Renault SA Sedan, SUV, Hatchback Automobiles Changing life, changing the automobile Stylish, Dynamic, low prices STP Segment Target Group Cabriolet/convertible Segment Young executives Positioned as a smallest convertible in market with appealing styling and design parameters SWOT Analysis 1. Available as roadster and stylish convertibles 2. Appealing style and design 3. Small size convertible making it useful for in city drives 4. Excellent advertising and brand visibility 5. Good penetration in the European automobile market 1. Due to declining profits, sales in UK were stopped 2. Unable to capture markets other than Europe as compared to other international roadsters 1. Able to attract customers desiring unconventional cars 2. Acquiring collaborations with automobile business entities Opportunity 3. Augment distribution and servicing network
Positioning
Strength
Weakness
1. Intense competition in the market Threats 2. Competition offering innovative features at lower price 3. New entrants in the same segment Competition 1. Peugeot 207 CC Competitors 2. Mazda MX-5
doc_912962269.docx