Description
SWOT ANALYSIS OF RENAULT SCENIC
Renault Scenic
Parent Company
Renault SA
Category
SUV
Sector
Automobiles
More space than you expect; The new Renault scenic, The outdoor Tagline/ Slogan type; Change your scenery
USP
Multi-Purpose Vehicle, Spacious and chic STP
Segment
SUV segment (MPV to be specific)
Target Group
Young executives and businessmen
Positioned as a spacious MPV designed with elegance and also Positioning provides good engine performance SWOT Analysis
1. Advanced technology features like regenerative braking, safety camera alerts, weather forecast etc. 2. Spacious and comfortable as it provides adequate headroom and legroom 3. Elegant styling and design 4. Awarded and recognized as Car of the year award Strength 5. Good brand visibility through advertisements and TVCs
1. Recall of a set of cars affected brand image slightly Weakness 2. Limited brand awareness in international and growing markets
1. New and expanding segments of crossovers and MPVs Opportunity 2. Acquiring collaborations with automobile business entities
3. Augment distribution and servicing network
1. Intense competition in the market 2. Competition offering innovative features at lower price Threats 3. New entrants in the same segment Competition
1. Peugeot 3008 2. SEAT Altea Competitors 3. Cirtoen C4 Picasso
doc_538782758.docx
SWOT ANALYSIS OF RENAULT SCENIC
Renault Scenic
Parent Company
Renault SA
Category
SUV
Sector
Automobiles
More space than you expect; The new Renault scenic, The outdoor Tagline/ Slogan type; Change your scenery
USP
Multi-Purpose Vehicle, Spacious and chic STP
Segment
SUV segment (MPV to be specific)
Target Group
Young executives and businessmen
Positioned as a spacious MPV designed with elegance and also Positioning provides good engine performance SWOT Analysis
1. Advanced technology features like regenerative braking, safety camera alerts, weather forecast etc. 2. Spacious and comfortable as it provides adequate headroom and legroom 3. Elegant styling and design 4. Awarded and recognized as Car of the year award Strength 5. Good brand visibility through advertisements and TVCs
1. Recall of a set of cars affected brand image slightly Weakness 2. Limited brand awareness in international and growing markets
1. New and expanding segments of crossovers and MPVs Opportunity 2. Acquiring collaborations with automobile business entities
3. Augment distribution and servicing network
1. Intense competition in the market 2. Competition offering innovative features at lower price Threats 3. New entrants in the same segment Competition
1. Peugeot 3008 2. SEAT Altea Competitors 3. Cirtoen C4 Picasso
doc_538782758.docx