Description
SWOT ANALYSIS OF RENAULT SA
Renault SA Parent Company Category Sector Tagline/ Slogan USP Renault SA and French Government Sedan, Hatchback, SUV Automobiles Drive the change Strong Hold on European markets STP Segment Target Group SUV, Hatchback, Sedan Segment of Car users Businessmen, Young executives, Families Positioned as a car manufacturing company which offers wide range of cars to select form starting from super-mini car to MPVs Product Portfolio Renault Wind Renault Logan Renault Koleos Brands Renault Laguna SWOT Analysis 1. Wide customer base and loyalty in European markets 2. One of the Largest automobile group with Nissan collaboration 3. International market presence with stronghold in the European market 4. Offers wide variety to choose from including sedan, SUV and hatchbacks 5. Available in over 110 countries with a workforce of over
Positioning
Strength
125,000 6. Actively involved in global motorsport events as teams and sponsors 7. Strong brand associations with Nissan , Mahindra etc helped in global reach 1. Despite European popularity, lacks penetration in Asian and growing markets 2. Cases of recall of cars slightly affected brand image 1. Invest in hybrid and future cars 2. Develop and sustain strong partnership with national car manufacturers Opportunity 3. Extend the distribution and servicing network to increase market penetration 1. Competitive car manufacturers 2. Innovative features introduced in competitive care which leads to product differentiation Threats 3. Competition with national car manufacturers who enjoy increased market penetration as well as brand awareness Competition 1. Tata Motors 2. Maruti 3. Toyota 4. Nissan 5. Honda 6. Ford 7. Chevrolet 8. Hyundai
Weakness
Competitors
doc_323261174.docx
SWOT ANALYSIS OF RENAULT SA
Renault SA Parent Company Category Sector Tagline/ Slogan USP Renault SA and French Government Sedan, Hatchback, SUV Automobiles Drive the change Strong Hold on European markets STP Segment Target Group SUV, Hatchback, Sedan Segment of Car users Businessmen, Young executives, Families Positioned as a car manufacturing company which offers wide range of cars to select form starting from super-mini car to MPVs Product Portfolio Renault Wind Renault Logan Renault Koleos Brands Renault Laguna SWOT Analysis 1. Wide customer base and loyalty in European markets 2. One of the Largest automobile group with Nissan collaboration 3. International market presence with stronghold in the European market 4. Offers wide variety to choose from including sedan, SUV and hatchbacks 5. Available in over 110 countries with a workforce of over
Positioning
Strength
125,000 6. Actively involved in global motorsport events as teams and sponsors 7. Strong brand associations with Nissan , Mahindra etc helped in global reach 1. Despite European popularity, lacks penetration in Asian and growing markets 2. Cases of recall of cars slightly affected brand image 1. Invest in hybrid and future cars 2. Develop and sustain strong partnership with national car manufacturers Opportunity 3. Extend the distribution and servicing network to increase market penetration 1. Competitive car manufacturers 2. Innovative features introduced in competitive care which leads to product differentiation Threats 3. Competition with national car manufacturers who enjoy increased market penetration as well as brand awareness Competition 1. Tata Motors 2. Maruti 3. Toyota 4. Nissan 5. Honda 6. Ford 7. Chevrolet 8. Hyundai
Weakness
Competitors
doc_323261174.docx