Description
SWOT ANALYSIS OF RENAULT MEGANE
Renault Megane
Parent Company
Renault SA
Category
Hatchback
Sector
Automobiles
Tagline/ Slogan
Your five senses prefer a Renault Megane
USP
Dynamic design, fuel efficiency, value for money STP
Segment
Hatchback Segment
Target Group
Young executives and small families
Positioned as a value for money car which can provide a joyful driving Positioning experience SWOT Analysis
1. A good value for money car 2. Available in multi variants providing more options to the customers 3. Good fuel efficiency and performance 4. Good sales globally specially France and UK 5. Megane RenaultSport is sports version with 0-60 in 6 seconds and top speed of 240kmph Strength 6. Hybrid electric versions available for cleaner drives
1. Limited market penetration in Americas and other growing markets Weakness 2. Market share is stagnant due to presence of other small car brands
1. Expanding hatchback segment to accommodation competition Opportunity 2. Acquiring collaborations with automobile business entities
3. Augment distribution and servicing network
1. Intense competition in the market 2. Competition offering innovative features at lower price 3. New entrants in the same segment with better features and lower Threats price Competition
1. Volkswagen Golf Competitors 2. Ford Focus
doc_196437017.docx
SWOT ANALYSIS OF RENAULT MEGANE
Renault Megane
Parent Company
Renault SA
Category
Hatchback
Sector
Automobiles
Tagline/ Slogan
Your five senses prefer a Renault Megane
USP
Dynamic design, fuel efficiency, value for money STP
Segment
Hatchback Segment
Target Group
Young executives and small families
Positioned as a value for money car which can provide a joyful driving Positioning experience SWOT Analysis
1. A good value for money car 2. Available in multi variants providing more options to the customers 3. Good fuel efficiency and performance 4. Good sales globally specially France and UK 5. Megane RenaultSport is sports version with 0-60 in 6 seconds and top speed of 240kmph Strength 6. Hybrid electric versions available for cleaner drives
1. Limited market penetration in Americas and other growing markets Weakness 2. Market share is stagnant due to presence of other small car brands
1. Expanding hatchback segment to accommodation competition Opportunity 2. Acquiring collaborations with automobile business entities
3. Augment distribution and servicing network
1. Intense competition in the market 2. Competition offering innovative features at lower price 3. New entrants in the same segment with better features and lower Threats price Competition
1. Volkswagen Golf Competitors 2. Ford Focus
doc_196437017.docx