Description
SWOT ANALYSIS OF RENAULT LOGAN
Renault Logan
Parent Company
Renault SA
Category
Sedan
Sector
Automobiles
Tagline/ Slogan
Logan loves India
USP
Spacious, Good fuel efficiency STP
Segment
Sedan Segment
Target Group
Young executives and small families
Positioned as a spacious car delivering good mileage targeting Indian Positioning customer mindset SWOT Analysis
1. Good fuel efficiency 2. Spacious and comfortable when compared to the competitors 3. Great efforts invested by parent company leading to increased brand awareness 4. Able to attract the higher middle income class 5. Sold globally as Mahindra Verito, Renault Tondar 90, Lada Largus Strength 6. Assembly plants in India, Columbia, Brazil, Russia, South Africa
1. Poor strategies in India led to limited sales 2. Limited brand awareness in international market compared to Weakness some popular brands
1. Expanding sedan segment in Sedan industry Opportunity 2. Acquiring collaborations with automobile business entities
3. Augment distribution and servicing network
1. Intense competition in the market 2. Competition offering innovative features at lower price Threats 3. New entrants in the same segment Competition
1. Maruti Swift Desire 2. Honda City Competitors 3. Tata Indigo
doc_656374226.docx
SWOT ANALYSIS OF RENAULT LOGAN
Renault Logan
Parent Company
Renault SA
Category
Sedan
Sector
Automobiles
Tagline/ Slogan
Logan loves India
USP
Spacious, Good fuel efficiency STP
Segment
Sedan Segment
Target Group
Young executives and small families
Positioned as a spacious car delivering good mileage targeting Indian Positioning customer mindset SWOT Analysis
1. Good fuel efficiency 2. Spacious and comfortable when compared to the competitors 3. Great efforts invested by parent company leading to increased brand awareness 4. Able to attract the higher middle income class 5. Sold globally as Mahindra Verito, Renault Tondar 90, Lada Largus Strength 6. Assembly plants in India, Columbia, Brazil, Russia, South Africa
1. Poor strategies in India led to limited sales 2. Limited brand awareness in international market compared to Weakness some popular brands
1. Expanding sedan segment in Sedan industry Opportunity 2. Acquiring collaborations with automobile business entities
3. Augment distribution and servicing network
1. Intense competition in the market 2. Competition offering innovative features at lower price Threats 3. New entrants in the same segment Competition
1. Maruti Swift Desire 2. Honda City Competitors 3. Tata Indigo
doc_656374226.docx