Description
SWOT ANALYSIS OF RENAULT LATITUDE
Renault Latitude Parent Company Category Sector Tagline/ Slogan USP Renault SA Sedan Automobiles The first class travelling experience Sporty and racy looks, luxurious functionalities STP Segment Target Group Sedan Segment Young executives Positioned as a spacious car providing smooth and powerful performance, best option for long highway drives SWOT Analysis 1. Smooth and adjustable steering and handling capabilities 2. Sound proof interiors which exclude environmental noise 3. Racy looks due to dynamic styling 4. Equipped with safety and luxury features 5. Sales are good in Asia, Eastern Europe and Australia 6. Official sponsor of global events 1. Despite good advertising, comparatively lesser awareness about the brand globally 2. Lower presence in emerging economies, thereby losing on potential markets 1. Expanding sedan segment in Sedan industry Opportunity 2. Acquiring collaborations with automobile business entities
Positioning
Strength
Weakness
3. Augment distribution and servicing network 1. Intense competition in the market Threats 2. Competition offering innovative features at lower price 3. New entrants in the same segment Competition 1. Honda Accord 2. Nisan Maxima Competitors 3. Hyundai Grandeur
doc_381864334.docx
SWOT ANALYSIS OF RENAULT LATITUDE
Renault Latitude Parent Company Category Sector Tagline/ Slogan USP Renault SA Sedan Automobiles The first class travelling experience Sporty and racy looks, luxurious functionalities STP Segment Target Group Sedan Segment Young executives Positioned as a spacious car providing smooth and powerful performance, best option for long highway drives SWOT Analysis 1. Smooth and adjustable steering and handling capabilities 2. Sound proof interiors which exclude environmental noise 3. Racy looks due to dynamic styling 4. Equipped with safety and luxury features 5. Sales are good in Asia, Eastern Europe and Australia 6. Official sponsor of global events 1. Despite good advertising, comparatively lesser awareness about the brand globally 2. Lower presence in emerging economies, thereby losing on potential markets 1. Expanding sedan segment in Sedan industry Opportunity 2. Acquiring collaborations with automobile business entities
Positioning
Strength
Weakness
3. Augment distribution and servicing network 1. Intense competition in the market Threats 2. Competition offering innovative features at lower price 3. New entrants in the same segment Competition 1. Honda Accord 2. Nisan Maxima Competitors 3. Hyundai Grandeur
doc_381864334.docx