Description
SWOT ANALYSIS OF RENAULT LAGUNA
Renault Laguna
Parent Company
Renault SA
Category
Sedan
Sector
Automobiles
Tagline/ Slogan
Its all worked in beautifully
USP
Performance, Handling, Fuel efficiency STP
Segment
Sedan Segment
Target Group
Young professionals and businessmen
Positioned as a smooth car to drive with good handling and safety Positioning features SWOT Analysis
1. Precise steering providing better handling 2. Good fuel efficiency and performance 3. Standard and world class safety features 4. Celebrity brand ambassadors for excellent branding and advertising Strength 5. One of the more popular brands in Europe
1. Pulled out from UK due to limited sales 2. Growth in emerging economies is less compared to other sedan Weakness brands
1. Expanding Automobile industry 2. Acquiring collaborations with automobile business entities Opportunity 3. Augment the distribution and servicing network
1. Intense competition in the market 2. Competition offering innovative features at lower price Threats 3. New entrants in similar segments Competition
1. Ford Mondeo Competitors 2. Peugeot 407
doc_701258738.docx
SWOT ANALYSIS OF RENAULT LAGUNA
Renault Laguna
Parent Company
Renault SA
Category
Sedan
Sector
Automobiles
Tagline/ Slogan
Its all worked in beautifully
USP
Performance, Handling, Fuel efficiency STP
Segment
Sedan Segment
Target Group
Young professionals and businessmen
Positioned as a smooth car to drive with good handling and safety Positioning features SWOT Analysis
1. Precise steering providing better handling 2. Good fuel efficiency and performance 3. Standard and world class safety features 4. Celebrity brand ambassadors for excellent branding and advertising Strength 5. One of the more popular brands in Europe
1. Pulled out from UK due to limited sales 2. Growth in emerging economies is less compared to other sedan Weakness brands
1. Expanding Automobile industry 2. Acquiring collaborations with automobile business entities Opportunity 3. Augment the distribution and servicing network
1. Intense competition in the market 2. Competition offering innovative features at lower price Threats 3. New entrants in similar segments Competition
1. Ford Mondeo Competitors 2. Peugeot 407
doc_701258738.docx