Description
SWOT ANALYSIS OF RENAULT KOLEOS
Renault Koleos Parent Company Category Sector Tagline/ Slogan USP Renault SA SUV Automobiles Drive the change Space, comfort, Adaptability STP Segment Target Group Positioning SUV segment Families and Businessmen Positioned as a spacious, easy to drive crossover SUV SWOT Analysis 1. Spacious storage space and passenger legroom 2. High sitting position providing a commanding position to driver 3. A good option for highways due to good engine performance at higher speeds 4. A crossover which may differentiate itself from conventional SUVs 5. Sold across 5 continents 6. Excellent advertising and branding 1. Withdrawn from UK market due to limited sales 2. Limited global penetration as compared to a few other SUV brands 1. Expanding crossover segment in SUV industry
Strength
Weakness Opportunity
2. Acquiring collaborations with automobile business entities 3. Increase the number of seats to compete with competition 1. Intense competition in the market Threats 2. Competition offering innovative features at lower price 3. New entrants in crossover segment Competition 1. Honda CRV 2. Hyundai Santa Fe 3. Nissan X-trail Competitors 4. BMW X1
doc_148635382.docx
SWOT ANALYSIS OF RENAULT KOLEOS
Renault Koleos Parent Company Category Sector Tagline/ Slogan USP Renault SA SUV Automobiles Drive the change Space, comfort, Adaptability STP Segment Target Group Positioning SUV segment Families and Businessmen Positioned as a spacious, easy to drive crossover SUV SWOT Analysis 1. Spacious storage space and passenger legroom 2. High sitting position providing a commanding position to driver 3. A good option for highways due to good engine performance at higher speeds 4. A crossover which may differentiate itself from conventional SUVs 5. Sold across 5 continents 6. Excellent advertising and branding 1. Withdrawn from UK market due to limited sales 2. Limited global penetration as compared to a few other SUV brands 1. Expanding crossover segment in SUV industry
Strength
Weakness Opportunity
2. Acquiring collaborations with automobile business entities 3. Increase the number of seats to compete with competition 1. Intense competition in the market Threats 2. Competition offering innovative features at lower price 3. New entrants in crossover segment Competition 1. Honda CRV 2. Hyundai Santa Fe 3. Nissan X-trail Competitors 4. BMW X1
doc_148635382.docx