Description
SWOT ANALYSIS OF RELIANCE RETAIL
Reliance Retail
Parent Company
Reliance group
Category
Retail
Sector
Retail and lifestyle
Tagline/ Slogan
Aapki khushi hamari khushi
USP
Trusted quality and strong backing of parent company STP
Segment
Quality and price cautious group
Target Group
Upper middle class and middle class
Positioning
Quality and trust SWOT Analysis
1.It is Indian retail chain with 900+ stores in 80 cities in India 2.Hyper market with 95000 markets with tailoring, shoe and watch repair, laundry 3.It owns various private label brands 4.It has strong distribution network- 1600 channels in villages Strength 5. Strong backing of the parent company
1.Product variety is available but more SKUs are not present due to inefficient back end infrastructure Weakness 2. Poor inventory control at certain locations is a concern
1.Sourcing directly from farmers; no middlemen could earn more Opportunity profit as number of farmers will increase five times in next 5 years
2.Leveraging on brand name and entering into Reliance saloon 3.Large potential to reduce operation cost in cities using strong supply chain
1. Strong competition globally from Carrefour, Metro A.G., Tesco 2.Operationg cost are too high 3.Wallmart is biggest competitor when it comes to sourcing/ Threats backward integration Competition
1.Subhiksha 2.RPG group 3.Future Group Competitors 4.Star Bazaar
doc_865384526.docx
SWOT ANALYSIS OF RELIANCE RETAIL
Reliance Retail
Parent Company
Reliance group
Category
Retail
Sector
Retail and lifestyle
Tagline/ Slogan
Aapki khushi hamari khushi
USP
Trusted quality and strong backing of parent company STP
Segment
Quality and price cautious group
Target Group
Upper middle class and middle class
Positioning
Quality and trust SWOT Analysis
1.It is Indian retail chain with 900+ stores in 80 cities in India 2.Hyper market with 95000 markets with tailoring, shoe and watch repair, laundry 3.It owns various private label brands 4.It has strong distribution network- 1600 channels in villages Strength 5. Strong backing of the parent company
1.Product variety is available but more SKUs are not present due to inefficient back end infrastructure Weakness 2. Poor inventory control at certain locations is a concern
1.Sourcing directly from farmers; no middlemen could earn more Opportunity profit as number of farmers will increase five times in next 5 years
2.Leveraging on brand name and entering into Reliance saloon 3.Large potential to reduce operation cost in cities using strong supply chain
1. Strong competition globally from Carrefour, Metro A.G., Tesco 2.Operationg cost are too high 3.Wallmart is biggest competitor when it comes to sourcing/ Threats backward integration Competition
1.Subhiksha 2.RPG group 3.Future Group Competitors 4.Star Bazaar
doc_865384526.docx