Description
SWOT ANALYSIS OF RELIANCE JEWELS
Reliance Jewels
Parent Company
Reliance group
Category
Jewellery and diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
To celebrate every special occasion
USP
traditional and modern designs STP
Segment
Traditional and contemporary jewellery for woman
Target Group
Urban women from upper-middle and upper class
Positioning
Competitive pricing and high quality SWOT Analysis
1. Strong brand backing of the Reliance group 2. Good brand visibility in the cities in which it has its presence 3. Offers the finest diamonds and the widest range of designs from daily wear to party wear Strength 4. Exclusive stores in the major Indian cities
1. Pan-India number of stores and visibility is less compared to other jewellery stores 2. Lacks global presence, which can be a huge potential market Weakness segment
1. Large Scope in organized sector of Jewellery in India 2. Plan to focus on competitive pricing and quality to make a presence in the segment Opportunity 3.Acquiring existing jewellery store to establish brand position
1. Customer preferences change 2.They buy the products from third party vendors, so new regulation Threats and fluctuation in gold prices can hamper the buying power Competition
1.De beers 2.Tanishq 3.TBZ Competitors 4.Gitanjali
doc_951510477.docx
SWOT ANALYSIS OF RELIANCE JEWELS
Reliance Jewels
Parent Company
Reliance group
Category
Jewellery and diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
To celebrate every special occasion
USP
traditional and modern designs STP
Segment
Traditional and contemporary jewellery for woman
Target Group
Urban women from upper-middle and upper class
Positioning
Competitive pricing and high quality SWOT Analysis
1. Strong brand backing of the Reliance group 2. Good brand visibility in the cities in which it has its presence 3. Offers the finest diamonds and the widest range of designs from daily wear to party wear Strength 4. Exclusive stores in the major Indian cities
1. Pan-India number of stores and visibility is less compared to other jewellery stores 2. Lacks global presence, which can be a huge potential market Weakness segment
1. Large Scope in organized sector of Jewellery in India 2. Plan to focus on competitive pricing and quality to make a presence in the segment Opportunity 3.Acquiring existing jewellery store to establish brand position
1. Customer preferences change 2.They buy the products from third party vendors, so new regulation Threats and fluctuation in gold prices can hamper the buying power Competition
1.De beers 2.Tanishq 3.TBZ Competitors 4.Gitanjali
doc_951510477.docx