Description
SWOT ANALYSIS OF RELIANCE COMMUNICATION
Reliance Communications
Parent Company
Reliance ADAG
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
Karlo Duniya mutthi mein
USP
Connection with handset
STP
Segment
Lower and lower middle
Target Group
Villagers, poor, Daily wagers
Positioning
World in your hands
SWOT Analysis
Strength
1.Flexible plans 2.Good advertising 3.High brand visibility 4.Celebrity brand ambassadors 5.Ability to attract customers with various plans
Weakness
1.Price competition from BSNL and MTNL 2.Untapped Rural Market
Opportunity
1.Fast expanding cellular market 2.Latest and low cost technology 3.Untapped rural market
Threats
1.New entrant's low price offering 2. Saturation point in Basic telephony service 3.Mobile Number Portability
Competition
Competitors
Idea Vodafone
Airtel Tata Docomo MTNL BSNL Uninor Tata Indicom Virgin
doc_199684785.docx
SWOT ANALYSIS OF RELIANCE COMMUNICATION
Reliance Communications
Parent Company
Reliance ADAG
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
Karlo Duniya mutthi mein
USP
Connection with handset
STP
Segment
Lower and lower middle
Target Group
Villagers, poor, Daily wagers
Positioning
World in your hands
SWOT Analysis
Strength
1.Flexible plans 2.Good advertising 3.High brand visibility 4.Celebrity brand ambassadors 5.Ability to attract customers with various plans
Weakness
1.Price competition from BSNL and MTNL 2.Untapped Rural Market
Opportunity
1.Fast expanding cellular market 2.Latest and low cost technology 3.Untapped rural market
Threats
1.New entrant's low price offering 2. Saturation point in Basic telephony service 3.Mobile Number Portability
Competition
Competitors
Idea Vodafone
Airtel Tata Docomo MTNL BSNL Uninor Tata Indicom Virgin
doc_199684785.docx