Description
SWOT ANALYSIS OF RELIANCE COMMUNICATION

Reliance Communications

Parent Company

Reliance ADAG

Category

Mobile service provider

Sector

Telecommunication

Tagline/ Slogans

Karlo Duniya mutthi mein

USP

Connection with handset

STP

Segment

Lower and lower middle

Target Group

Villagers, poor, Daily wagers

Positioning

World in your hands

SWOT Analysis

Strength

1.Flexible plans 2.Good advertising 3.High brand visibility 4.Celebrity brand ambassadors 5.Ability to attract customers with various plans

Weakness

1.Price competition from BSNL and MTNL 2.Untapped Rural Market

Opportunity

1.Fast expanding cellular market 2.Latest and low cost technology 3.Untapped rural market

Threats

1.New entrant's low price offering 2. Saturation point in Basic telephony service 3.Mobile Number Portability

Competition

Competitors

Idea Vodafone

Airtel Tata Docomo MTNL BSNL Uninor Tata Indicom Virgin



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