Description
SWOT ANALYSIS OF REJOICE
Rejoice
Parent Company
Procter and Gamble
Category
Personal Care brands- Haircare
Sector
FMCG
Tagline/ Slogan
Baloon ke har uljhan se suljhan, naya Rejoice shampoo
Meets the need of smooth tangleless hair not met by ordinary USP shampoos STP
Segment
Middle class Indian consumers with unique needs
Target Group
Working women, college going girls, teenagers
Positioning
Provides smooth, detangled and easy to comb hair SWOT Analysis
1. Has a patented microsilicone conditioning technology gives it an advantage over others 2. Aggressive launch with heavy advertising and strong distribution 3. Meets the needs of Indian consumers of detangled and smooth hair through its new technology Strength 4.One of the leading brand of P&G in Asia
1.Low demand 2.Did not click at the national level Weakness 3.Not one of P&G’s focus brands
1.Middle class product with unique and required benefits 2.Combined shampoo and conditioner requirement is high in today’s market Opportunity 3.Increase distribution network in tier3 and tier4 cities
1. Strong competition with every brand adding innovations in its products 2.Lesser market share compared to HLL’s clinic plus Threats 3.Aggresive advertising and price wars with competitors Competition
1. Sunsilk 2.Chik Competitors 3.Clinic Plus
doc_849152308.docx
SWOT ANALYSIS OF REJOICE
Rejoice
Parent Company
Procter and Gamble
Category
Personal Care brands- Haircare
Sector
FMCG
Tagline/ Slogan
Baloon ke har uljhan se suljhan, naya Rejoice shampoo
Meets the need of smooth tangleless hair not met by ordinary USP shampoos STP
Segment
Middle class Indian consumers with unique needs
Target Group
Working women, college going girls, teenagers
Positioning
Provides smooth, detangled and easy to comb hair SWOT Analysis
1. Has a patented microsilicone conditioning technology gives it an advantage over others 2. Aggressive launch with heavy advertising and strong distribution 3. Meets the needs of Indian consumers of detangled and smooth hair through its new technology Strength 4.One of the leading brand of P&G in Asia
1.Low demand 2.Did not click at the national level Weakness 3.Not one of P&G’s focus brands
1.Middle class product with unique and required benefits 2.Combined shampoo and conditioner requirement is high in today’s market Opportunity 3.Increase distribution network in tier3 and tier4 cities
1. Strong competition with every brand adding innovations in its products 2.Lesser market share compared to HLL’s clinic plus Threats 3.Aggresive advertising and price wars with competitors Competition
1. Sunsilk 2.Chik Competitors 3.Clinic Plus
doc_849152308.docx