Description
SWOT ANALYSIS OF REED BUSINESS INFORMATION
Reed Business Information
Parent Company
Reed Elsevier Group PLC
Category
Printing & Publishing
Sector
Entertainment and Media
Tagline/ Slogan
Delivers authoritative content and innovative solutions
USP
World’s leading provider of professional information solutions
STP
Segment
People seeking for Professional Information
Target Group
Segment of people who demand authoritative content
Positioning
A brand that delivers authoritative content and best business solutions
SWOT Analysis
1. One of the World’s largest publications company with coverage across 5 continents 2. Provides unrivalled access to news and data across diverse business sectors 3. Leading publisher of business magazines with over 100 brands with market leading positions in many sectors like Elsevier magazine and New scientist 4. Reed Business information provides business information data and marketing solutions in multiple formats Strength 5. Extensive brand awareness and distribution
1. Focus is only on the professional information 2. Although it covers 5 continents the infrastructure is at only two countries (UK and Netherlands) 3. Operational efficiency restricted to handle the numerous brand under Weakness it
1. Business expansion into professional Educational publications 2. Optimize the number of brands to meet local needs of every country Opportunity 3.Acquire global brands to have Infrastructure globally
Threats
1. Recent selling out of many brands and some part of RBI
2.Professional Information and content available on Internet
Competition
1.Pearson plc 2.Thomson Reuters Corporation Competitors 3.Wolters Kluwer
doc_281790347.docx
SWOT ANALYSIS OF REED BUSINESS INFORMATION
Reed Business Information
Parent Company
Reed Elsevier Group PLC
Category
Printing & Publishing
Sector
Entertainment and Media
Tagline/ Slogan
Delivers authoritative content and innovative solutions
USP
World’s leading provider of professional information solutions
STP
Segment
People seeking for Professional Information
Target Group
Segment of people who demand authoritative content
Positioning
A brand that delivers authoritative content and best business solutions
SWOT Analysis
1. One of the World’s largest publications company with coverage across 5 continents 2. Provides unrivalled access to news and data across diverse business sectors 3. Leading publisher of business magazines with over 100 brands with market leading positions in many sectors like Elsevier magazine and New scientist 4. Reed Business information provides business information data and marketing solutions in multiple formats Strength 5. Extensive brand awareness and distribution
1. Focus is only on the professional information 2. Although it covers 5 continents the infrastructure is at only two countries (UK and Netherlands) 3. Operational efficiency restricted to handle the numerous brand under Weakness it
1. Business expansion into professional Educational publications 2. Optimize the number of brands to meet local needs of every country Opportunity 3.Acquire global brands to have Infrastructure globally
Threats
1. Recent selling out of many brands and some part of RBI
2.Professional Information and content available on Internet
Competition
1.Pearson plc 2.Thomson Reuters Corporation Competitors 3.Wolters Kluwer
doc_281790347.docx