Description
SWOT ANALYSIS OF REEBOK
Reebok
Parent company
Adidas
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
I am what I am
The company is known for its innovative and comfortable footwear Usp and sports apparel. STP
Reebok targets all ages who are sporty, adventurous and who want Segment to be fit.
Target group
Urban men women and kids from the upper middle class
Positioning
Celebrate individuality in Sports and Life SWOT analysis
1. Reebok is amongst the top 3 largest seller of athletic footwear and athletic apparel in the world. 2. Reebok brings out the perfect combination of technology and fitness each year in its products. 3. Products are made not only in the premium range but also in midrange. 4. The reebok value store targets lower income groups thus categorizing its products for each class of society. 5. The brand has been endorsed by many sports stars and movie celebs globally 6. Reebok operates through a network of Departmentstores, Sporting goods, Specialty retailers, Company-owned stores, Licensees thus Strength having a better reach.
7. Reebok sponsors international teams, clubs, players from all sports like football, cricket, basketball, motorsport, etc
1.The brand faces tough problem from fake and duplicate sales 2. Being a popular brand means any controversy affects brand image Weakness considerably
1. Reebok can expand its kids section. 2. Lifestyle section can be expanded and can be given more focus. Opportunity 3. More tie-ups with sports academies and schools worldwide
1. Competition by Chinese market can be perceived as a threat. 2. Fluctuating international currencies can mean losses to the Threats company. Competition
1.Nike 2. Puma Competitors 3. New Balance
doc_947656771.docx
SWOT ANALYSIS OF REEBOK
Reebok
Parent company
Adidas
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
I am what I am
The company is known for its innovative and comfortable footwear Usp and sports apparel. STP
Reebok targets all ages who are sporty, adventurous and who want Segment to be fit.
Target group
Urban men women and kids from the upper middle class
Positioning
Celebrate individuality in Sports and Life SWOT analysis
1. Reebok is amongst the top 3 largest seller of athletic footwear and athletic apparel in the world. 2. Reebok brings out the perfect combination of technology and fitness each year in its products. 3. Products are made not only in the premium range but also in midrange. 4. The reebok value store targets lower income groups thus categorizing its products for each class of society. 5. The brand has been endorsed by many sports stars and movie celebs globally 6. Reebok operates through a network of Departmentstores, Sporting goods, Specialty retailers, Company-owned stores, Licensees thus Strength having a better reach.
7. Reebok sponsors international teams, clubs, players from all sports like football, cricket, basketball, motorsport, etc
1.The brand faces tough problem from fake and duplicate sales 2. Being a popular brand means any controversy affects brand image Weakness considerably
1. Reebok can expand its kids section. 2. Lifestyle section can be expanded and can be given more focus. Opportunity 3. More tie-ups with sports academies and schools worldwide
1. Competition by Chinese market can be perceived as a threat. 2. Fluctuating international currencies can mean losses to the Threats company. Competition
1.Nike 2. Puma Competitors 3. New Balance
doc_947656771.docx