Description
SWOT ANALYSIS OF REDINGTON INDIA

Redington India

Parent Company

Redington India Ltd.

Category

IT Services

Sector

IT and Technology

Tagline/ Slogan

END TO END SCM Solutions!!

USP

Highly leveraged distribution Channel

STP

Segment

IT and Non IT services distributors and dealers

Technology, Telecom, Lifestyle and Consumer Electronics Products, Target Group worldwide

Positioning

One-stop-solution for its partners for all their requirements

SWOT Analysis

1.Largest distributor channel in India 2. Its wide reach to its customers 3. Sound Infrastructure and IT systems 4. It is proficient in handling large and complex multi location Strength distribution channel

1. It follows A BOX IN and A BOX OUT approach which results in less technical knowledge 2. Company operations are limited and follows stringent financial policies Weakness 3. Perceived as Conservative and Risk averse dealings

1. Company added Abode and ORACLE to its vendor list 2. Huge international market with the increase in IT and Non-IT products requirement in supply chain 3. The acquiring of RIM’s unlocked version of Blackberry and HP Opportunity distribution in India

Threats

1. Ingram Micro the world’s largest distributor of IT and Non -It

products have strong relationships with global vendors 2. IM’s wide range of products 3. IM provide better ready to fund in competitors market 4. Company’s low market share in Non-IT products

Competition

1. Ingram Micro Inc. 2. HCL Technologies Ltd. 3. CMC Ltd. 4. Compuage Infocom Competitors 5. JK Software Solution



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