Description
SWOT ANALYSIS OF REDIFFUSION DY & R
Rediffusion DY & R
Parent Company
WPP
Category
Advertising and public relations
Sector
Advertising
All communication has the potential to create experiences; Tagline/ Slogan Communication surpasses any other activity in importance
USP
Growth of company is synonymous with growth of clients
STP
Segment
Corporate Organizations
Well-established organizations in need of Marketing communications Target Group agency
Positioning
Realizing the current trends for effective communication
SWOT Analysis
1. Strong operations in India 2. Under the subsidiary of WPP 3. High reputation for quality work to corporates 4. Strong ties with clients Strength 5. Market reputation is good owing to strong expertise
1. Market share is limited due to many competitors Weakness 2. Geographic penetration is also limited
1.Online advertising is a new source of revenue 2.Adapting new strategies for market research brings in more revenues 3.Decentralised decision making is helpful as local marketing needs Opportunity vary from one region to another
1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing Threats budget of corporates
3.Cut-throat competition offered by other players in the industry
Competition
1.FCB Ulka Advertising 2.Mudra Communications Competitors 3.Publicis Group
doc_390391704.docx
SWOT ANALYSIS OF REDIFFUSION DY & R
Rediffusion DY & R
Parent Company
WPP
Category
Advertising and public relations
Sector
Advertising
All communication has the potential to create experiences; Tagline/ Slogan Communication surpasses any other activity in importance
USP
Growth of company is synonymous with growth of clients
STP
Segment
Corporate Organizations
Well-established organizations in need of Marketing communications Target Group agency
Positioning
Realizing the current trends for effective communication
SWOT Analysis
1. Strong operations in India 2. Under the subsidiary of WPP 3. High reputation for quality work to corporates 4. Strong ties with clients Strength 5. Market reputation is good owing to strong expertise
1. Market share is limited due to many competitors Weakness 2. Geographic penetration is also limited
1.Online advertising is a new source of revenue 2.Adapting new strategies for market research brings in more revenues 3.Decentralised decision making is helpful as local marketing needs Opportunity vary from one region to another
1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing Threats budget of corporates
3.Cut-throat competition offered by other players in the industry
Competition
1.FCB Ulka Advertising 2.Mudra Communications Competitors 3.Publicis Group
doc_390391704.docx