SWOT ANALYSIS OF RED & WHITE

Description
SWOT ANALYSIS OF RED & WHITE

Red & White

Parent Company

Godfrey Phillips India Limited

Category

Cigarettes

Sector

FMCG

Tagline/ Slogan

Hum red and white peene walon ki baat hi kuch aur hai

USP

Strong emotional bond with Consumers STP

Segment

Medium priced Cigarettes

Target Group

Higher and lower Socio economic status group

Positioning

Positions itself as a different and unique class of people SWOT Analysis

1. It is one of the fastest growing regular filter brands 2. Loyalty among consumers in high 3. Available in four different variants 4. Produced through state of art production techniques 5. Associating itself with Bravery Awards by felicitating bravehearts helps build emotional bond with customers 6. Sponsorship of various events and marketing through TVCs and Strength print ads

1.Company has to rely on surrogate advertising to promote products Weakness 2. Lately losing market share to other brands

1. Large tobacco industry in India resulting in huge growth Opportunity opportunity 2. Social media marketing as a replacement for advertisement

3. Large natural resources of tobacco in India

1. Lot of competitors with similar quality and price 2. Growing public concern about increasing use of tobacco Threats 3. Government regulation and increased taxation Competition

1. Charms 2. Gold flake Competitors 3. Classic Cigarette



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