Description
SWOT ANALYSIS OF RED & WHITE
Red & White
Parent Company
Godfrey Phillips India Limited
Category
Cigarettes
Sector
FMCG
Tagline/ Slogan
Hum red and white peene walon ki baat hi kuch aur hai
USP
Strong emotional bond with Consumers STP
Segment
Medium priced Cigarettes
Target Group
Higher and lower Socio economic status group
Positioning
Positions itself as a different and unique class of people SWOT Analysis
1. It is one of the fastest growing regular filter brands 2. Loyalty among consumers in high 3. Available in four different variants 4. Produced through state of art production techniques 5. Associating itself with Bravery Awards by felicitating bravehearts helps build emotional bond with customers 6. Sponsorship of various events and marketing through TVCs and Strength print ads
1.Company has to rely on surrogate advertising to promote products Weakness 2. Lately losing market share to other brands
1. Large tobacco industry in India resulting in huge growth Opportunity opportunity 2. Social media marketing as a replacement for advertisement
3. Large natural resources of tobacco in India
1. Lot of competitors with similar quality and price 2. Growing public concern about increasing use of tobacco Threats 3. Government regulation and increased taxation Competition
1. Charms 2. Gold flake Competitors 3. Classic Cigarette
doc_463777286.docx
SWOT ANALYSIS OF RED & WHITE
Red & White
Parent Company
Godfrey Phillips India Limited
Category
Cigarettes
Sector
FMCG
Tagline/ Slogan
Hum red and white peene walon ki baat hi kuch aur hai
USP
Strong emotional bond with Consumers STP
Segment
Medium priced Cigarettes
Target Group
Higher and lower Socio economic status group
Positioning
Positions itself as a different and unique class of people SWOT Analysis
1. It is one of the fastest growing regular filter brands 2. Loyalty among consumers in high 3. Available in four different variants 4. Produced through state of art production techniques 5. Associating itself with Bravery Awards by felicitating bravehearts helps build emotional bond with customers 6. Sponsorship of various events and marketing through TVCs and Strength print ads
1.Company has to rely on surrogate advertising to promote products Weakness 2. Lately losing market share to other brands
1. Large tobacco industry in India resulting in huge growth Opportunity opportunity 2. Social media marketing as a replacement for advertisement
3. Large natural resources of tobacco in India
1. Lot of competitors with similar quality and price 2. Growing public concern about increasing use of tobacco Threats 3. Government regulation and increased taxation Competition
1. Charms 2. Gold flake Competitors 3. Classic Cigarette
doc_463777286.docx