Description
SWOT ANALYSIS OF RED OR DEAD
Red or Dead
Parent Company
Red or Dead
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Eclectic Brit Design since 1982
USP
A youthful brand for women STP
Segment
Stylish and youthful fashion brand
Target Group
Urban upper middle class women
Positioning
Complete lifestyle brand for women SWOT Analysis
1. The brands vibrant and youthful designs give the brand a unique identity. 2. The brand has diversified across categories like hosiery, bicycles, and fragrances making it a complete lifestyle brand. 3. The brand is available for sale at all leading online retailers like BANK, Net-a-Porter. 4. The brand has its own procuring and manufacturing unit which Strength helps it maintain the economies of scale.
1. The brand has not been able to create a strong presence outside Europe and still remains a UK brand. 2.The brand heavily depends on The UK market for its majority of Weakness income.
Opportunity
1. The brand can look to start smart pop-up stores the likes of which resembling the start of their brand.
2. The brand can start its own exclusive online store to gain wider appeal. 3. The brand can also look at certain eco-campaigns to gain mass appeal.
1. The foray of various designers in the youth segment is a threat to the brand. 2. The recent slowdown European could well see drop in sales and Threats reduced spending on lifestyle products. Competition
1. Osiris 2. FCUK Competitors 3. GAP
doc_113685054.docx
SWOT ANALYSIS OF RED OR DEAD
Red or Dead
Parent Company
Red or Dead
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Eclectic Brit Design since 1982
USP
A youthful brand for women STP
Segment
Stylish and youthful fashion brand
Target Group
Urban upper middle class women
Positioning
Complete lifestyle brand for women SWOT Analysis
1. The brands vibrant and youthful designs give the brand a unique identity. 2. The brand has diversified across categories like hosiery, bicycles, and fragrances making it a complete lifestyle brand. 3. The brand is available for sale at all leading online retailers like BANK, Net-a-Porter. 4. The brand has its own procuring and manufacturing unit which Strength helps it maintain the economies of scale.
1. The brand has not been able to create a strong presence outside Europe and still remains a UK brand. 2.The brand heavily depends on The UK market for its majority of Weakness income.
Opportunity
1. The brand can look to start smart pop-up stores the likes of which resembling the start of their brand.
2. The brand can start its own exclusive online store to gain wider appeal. 3. The brand can also look at certain eco-campaigns to gain mass appeal.
1. The foray of various designers in the youth segment is a threat to the brand. 2. The recent slowdown European could well see drop in sales and Threats reduced spending on lifestyle products. Competition
1. Osiris 2. FCUK Competitors 3. GAP
doc_113685054.docx