Description
SWOT ANALYSIS OF RED CHILLIES ENTERTAINMENT
Red Chillies Entertainment
Parent Company
Red Chillies Entertainment
Category
Broadcasting & Cables
Sector
Media and Entertainment
Tagline/ Slogan
For Kolkata Knight Riders: To Fight With Passion. To Fight For Glory
Global entertainment industry with stunning visual effects, state of the art production technique andHaving superstar Shahrukh Khan as the USP backbone
STP
Segment
TV watchers, Cinematic viewers
Target Group
Medium and High end of the pyramid
Positioning
Indian motion picture, production and distribution company
SWOT Analysis
1.Set up special effects studio, VFX, which brought Hollywood's slick sophistication to Indian cinema 2. Acquired ownership rights for the franchise representing Kolkata in the a Twenty20 cricket tournament Indian Premier League 3. Produced over 250 commercials with national and international brands like Sprite, Pepsi, Tag Heuer etc. 4. Higher returns from 3D ticket sales 5. Diversification of business to Post production, TV commercials, Strength Television, IPL and equipment
1. Piracy may cause loss in revenue 2. Penetration is not much in rural market 3.Loosing focus on its core competency by venturing into multiple Weakness verticals
1.Increase brand reputation by producing commercials with both national and international brands 2. Ambitious plans to venture into other sports like Football and Hockey Opportunity 3. Clutch the biggies to expand its awards arsenals and gain recognition
in film industry 4. Partner with global entertainment conglomerates 5. Collaborate with celebrity as brand ambassador, Music TV shows, different TV channels etc. to expand its reach
1.Special effects studios are confined to only few theatres 2.Burgeoning competition from production house with similar expertise 3.Technological changes by Hollywood can swallow Bollywood 4. Franchises under ownership rights may run in losses causing the Threats revenue to get affected
Competition
1.Dharma Productions 2. Tips Industries Limited 3. Aamir Khan Productions Competitors 4. Hari Om Entertainment
doc_908256488.docx
SWOT ANALYSIS OF RED CHILLIES ENTERTAINMENT
Red Chillies Entertainment
Parent Company
Red Chillies Entertainment
Category
Broadcasting & Cables
Sector
Media and Entertainment
Tagline/ Slogan
For Kolkata Knight Riders: To Fight With Passion. To Fight For Glory
Global entertainment industry with stunning visual effects, state of the art production technique andHaving superstar Shahrukh Khan as the USP backbone
STP
Segment
TV watchers, Cinematic viewers
Target Group
Medium and High end of the pyramid
Positioning
Indian motion picture, production and distribution company
SWOT Analysis
1.Set up special effects studio, VFX, which brought Hollywood's slick sophistication to Indian cinema 2. Acquired ownership rights for the franchise representing Kolkata in the a Twenty20 cricket tournament Indian Premier League 3. Produced over 250 commercials with national and international brands like Sprite, Pepsi, Tag Heuer etc. 4. Higher returns from 3D ticket sales 5. Diversification of business to Post production, TV commercials, Strength Television, IPL and equipment
1. Piracy may cause loss in revenue 2. Penetration is not much in rural market 3.Loosing focus on its core competency by venturing into multiple Weakness verticals
1.Increase brand reputation by producing commercials with both national and international brands 2. Ambitious plans to venture into other sports like Football and Hockey Opportunity 3. Clutch the biggies to expand its awards arsenals and gain recognition
in film industry 4. Partner with global entertainment conglomerates 5. Collaborate with celebrity as brand ambassador, Music TV shows, different TV channels etc. to expand its reach
1.Special effects studios are confined to only few theatres 2.Burgeoning competition from production house with similar expertise 3.Technological changes by Hollywood can swallow Bollywood 4. Franchises under ownership rights may run in losses causing the Threats revenue to get affected
Competition
1.Dharma Productions 2. Tips Industries Limited 3. Aamir Khan Productions Competitors 4. Hari Om Entertainment
doc_908256488.docx