Description
SWOT ANALYSIS OF RECKITT BENCKISER
Reckitt Benckiser
Parent Company
Reckitt Benkiser
Category
Health Hygiene
Sector
FMCG
Tagline/ Slogan
Health Hygiene Home
USP
One of the most innovative companies in health care STP
Segment
Healthcare segment
Target Group
Urban households and hospitals, clinics
Positioning
Consumer centric innovation Product Portfolio
1. Air Wick 4. Cillit Bang 7. Colin 10.Durex 13. Harpic
2. Brasso 5. Clearasil 8. Dettol 11. Finish 14. Lizol
3. Calgon 6. Cherry Blossom 9. Disprin 12. Gaviscon
Brands SWOT Analysis
1. RB’s products have won many product of year awards 2. Price advantage due to its portable packaging Strength 3. R& D infrastructure is strong and stable, so innovations are good
4.Strong promotion through advertising media and print media like TVCs, OOHs etc 5. Experienced and strong work force led by efficient management 6. Its operations are in over 60 countries and they are sold in over 180 countries
1. Retailers using expired products for sale affects brand image 2. Strong competition from industry leaders means market expansion Weakness is slow
1. Acquisitions of other companies and spreading the business. 2. Having new brands for the economy class and rural areas Opportunity 3. Improve the overall distribution system.
1. Due to economic slowdown the purchasing power of the public decreases. 2.Due to change in Government, laws and polices sometimes an existing product performance is affected 3.Currency exchange rate fluctuations Threats 4. Low cost substitutes present. Competition
1.Johnson & Johnson 2.Paras Competitors 3.Himalaya herbal
doc_637665313.docx
SWOT ANALYSIS OF RECKITT BENCKISER
Reckitt Benckiser
Parent Company
Reckitt Benkiser
Category
Health Hygiene
Sector
FMCG
Tagline/ Slogan
Health Hygiene Home
USP
One of the most innovative companies in health care STP
Segment
Healthcare segment
Target Group
Urban households and hospitals, clinics
Positioning
Consumer centric innovation Product Portfolio
1. Air Wick 4. Cillit Bang 7. Colin 10.Durex 13. Harpic
2. Brasso 5. Clearasil 8. Dettol 11. Finish 14. Lizol
3. Calgon 6. Cherry Blossom 9. Disprin 12. Gaviscon
Brands SWOT Analysis
1. RB’s products have won many product of year awards 2. Price advantage due to its portable packaging Strength 3. R& D infrastructure is strong and stable, so innovations are good
4.Strong promotion through advertising media and print media like TVCs, OOHs etc 5. Experienced and strong work force led by efficient management 6. Its operations are in over 60 countries and they are sold in over 180 countries
1. Retailers using expired products for sale affects brand image 2. Strong competition from industry leaders means market expansion Weakness is slow
1. Acquisitions of other companies and spreading the business. 2. Having new brands for the economy class and rural areas Opportunity 3. Improve the overall distribution system.
1. Due to economic slowdown the purchasing power of the public decreases. 2.Due to change in Government, laws and polices sometimes an existing product performance is affected 3.Currency exchange rate fluctuations Threats 4. Low cost substitutes present. Competition
1.Johnson & Johnson 2.Paras Competitors 3.Himalaya herbal
doc_637665313.docx