Description
SWOT ANALYSIS OF REAL JUICE
Real Juice
Parent Company
Dabur
Category
Beverage
Sector
Food Products
Tagline/ Slogan
My Real Fruit Power
USP
Fruit flavored health drink STP
For all people seeking a healthy fruit based drink for regular Segment occasions, parties
Target Group
All age groups Lower, middle and upper class people
Positioning
A fruit juice made from real fruits SWOT Analysis
1.Strong Dabur brand name 2.Excellent branding and advertising Strength 3.Excellent distribution and availability
Weakness
1.Slightly higher priced
1.Leverage successful brand Dabur 2.Advertise more Opportunity 3.Buy out competition
1.Threat from other drinks competitors Threats 2.Threat from substitutes like fruit juices
Competition
1.Onjus Competitors 2.Minute Maid
doc_583155484.docx
SWOT ANALYSIS OF REAL JUICE
Real Juice
Parent Company
Dabur
Category
Beverage
Sector
Food Products
Tagline/ Slogan
My Real Fruit Power
USP
Fruit flavored health drink STP
For all people seeking a healthy fruit based drink for regular Segment occasions, parties
Target Group
All age groups Lower, middle and upper class people
Positioning
A fruit juice made from real fruits SWOT Analysis
1.Strong Dabur brand name 2.Excellent branding and advertising Strength 3.Excellent distribution and availability
Weakness
1.Slightly higher priced
1.Leverage successful brand Dabur 2.Advertise more Opportunity 3.Buy out competition
1.Threat from other drinks competitors Threats 2.Threat from substitutes like fruit juices
Competition
1.Onjus Competitors 2.Minute Maid
doc_583155484.docx