Description
SWOT ANALYSIS OF READERS DIGEST
Readers Digest
Parent Company
The Reader’s Digest Association
Category
Magazines
Sector
Media
Tagline/ Slogan
Life Well Shared
USP
It is one of the very few internationally popular family magazines
STP
Segment
Families, house-wives
Families belonging to middle class and upper middle class in USA and Target Group other parts of the world
Positioning
It is general interest magazine that caters to the entire family
SWOT Analysis
1. For several years, Reader’s Digest was the best -selling consumer magazine in USA. 2. The magazine has 50 editions in 21 languages and is circulated in 70 countries worldwide. 3. The small size of the magazine makes it very readable. 4. It is one of the very few magazines that feature stories that are Strength similar to fiction.
1. The magazine faces competition not only from the other magazines but also from pulp fiction. 2. Magazine sales have been severely affected due to more penetration Weakness of internet
1. The local editions of the magazine also have well developed distribution network, which the magazine must make optimum use of. 2. The magazine has a vast legacy of 90 years, which it can take advantage of. 3. The magazine covers a wide variety of topics through its articles and Opportunity stories and thus caters to a broader base of readers.
Threats
1. Due to the availability of a lot of reading material and e-books on the internet, the popularity of Reader’s Digest is declining.
2. Regional language magazines are proving to be a threat to the local editions. 3. As the magazine is considered to be a leisure magazine it faces a threat from the increasing number of leisure options being available today.
Competition
1.Better Homes and Gardens 2.Family Circle Competitors 3.Good Housekeeping
doc_782073096.docx
SWOT ANALYSIS OF READERS DIGEST
Readers Digest
Parent Company
The Reader’s Digest Association
Category
Magazines
Sector
Media
Tagline/ Slogan
Life Well Shared
USP
It is one of the very few internationally popular family magazines
STP
Segment
Families, house-wives
Families belonging to middle class and upper middle class in USA and Target Group other parts of the world
Positioning
It is general interest magazine that caters to the entire family
SWOT Analysis
1. For several years, Reader’s Digest was the best -selling consumer magazine in USA. 2. The magazine has 50 editions in 21 languages and is circulated in 70 countries worldwide. 3. The small size of the magazine makes it very readable. 4. It is one of the very few magazines that feature stories that are Strength similar to fiction.
1. The magazine faces competition not only from the other magazines but also from pulp fiction. 2. Magazine sales have been severely affected due to more penetration Weakness of internet
1. The local editions of the magazine also have well developed distribution network, which the magazine must make optimum use of. 2. The magazine has a vast legacy of 90 years, which it can take advantage of. 3. The magazine covers a wide variety of topics through its articles and Opportunity stories and thus caters to a broader base of readers.
Threats
1. Due to the availability of a lot of reading material and e-books on the internet, the popularity of Reader’s Digest is declining.
2. Regional language magazines are proving to be a threat to the local editions. 3. As the magazine is considered to be a leisure magazine it faces a threat from the increasing number of leisure options being available today.
Competition
1.Better Homes and Gardens 2.Family Circle Competitors 3.Good Housekeeping
doc_782073096.docx