Description
SWOT ANALYSIS OF RAZOR USA
Razor USA
Parent Company
Razer USA LLC
Category
Kick and electric scooters
Sector
Sports
Tagline/ Slogan
Twist Carve Shred
USP
Electric Scooters
STP
Segment
Teenagers
Target Group
For electric bike and freestyle biking enthusiasts
Positioning
One-stop solution for riding enthusiasts
SWOT Analysis
1.One of the leading brands in the electric scooter space 2. The company covers the entire range of bikes by introducing freestyle bicycles as well 3. Amongst advanced users, the brand has an excellent brand recall and strong brand equity 4.Strong biking community in the USA ensures brand loyalty. Strength 5. Excellent marketing through competitions for this audience.
1.Lack of presence in Asian markets 2.Lack of product diversification Weakness 3. Lack of brand awareness and recall amongst beginners
1.Opportunity in the Asian markets has not been tapped into 2.The company can get into the competition organization space to increase brand awareness 3.The company can increase physical distribution to better reach the Opportunity end customer
Threats
1. The company faces threat if the biking fad fades out in the future
2. The company faces threat from Chinese duplicate market 3.Threat from consoles like the Wii and X-Box that are replacing the outdoor experience
Competition
Competitors
1.Bicycle companies
doc_433442104.docx
SWOT ANALYSIS OF RAZOR USA
Razor USA
Parent Company
Razer USA LLC
Category
Kick and electric scooters
Sector
Sports
Tagline/ Slogan
Twist Carve Shred
USP
Electric Scooters
STP
Segment
Teenagers
Target Group
For electric bike and freestyle biking enthusiasts
Positioning
One-stop solution for riding enthusiasts
SWOT Analysis
1.One of the leading brands in the electric scooter space 2. The company covers the entire range of bikes by introducing freestyle bicycles as well 3. Amongst advanced users, the brand has an excellent brand recall and strong brand equity 4.Strong biking community in the USA ensures brand loyalty. Strength 5. Excellent marketing through competitions for this audience.
1.Lack of presence in Asian markets 2.Lack of product diversification Weakness 3. Lack of brand awareness and recall amongst beginners
1.Opportunity in the Asian markets has not been tapped into 2.The company can get into the competition organization space to increase brand awareness 3.The company can increase physical distribution to better reach the Opportunity end customer
Threats
1. The company faces threat if the biking fad fades out in the future
2. The company faces threat from Chinese duplicate market 3.Threat from consoles like the Wii and X-Box that are replacing the outdoor experience
Competition
Competitors
1.Bicycle companies
doc_433442104.docx