Description
SWOT ANALYSIS OF RAYMOND WEIL
Raymond Weil
Parent Company
Raymond Weil
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Precision is my inspiration
USP
High design and high technology watches
STP
Segment
Luxury segment
Target Group
High Income group men and women
Positioning
Watches that are a union of design and technology
SWOT Analysis
1. The brand has a wide range of watches targeting different segments such as sporty, elegant, women’s collection 2. The brand has been advertising its new range of products with separate marketing campaigns which have been successful in their communication 3. The brand image of the watch is that of a fashion watch brand 4. The brand is one of the few brands which are independent brands in the Swiss watch making industry giving them more independence and focus 5. The brand has used new, innovative and modern modes of Strength communication to reach out to its customers and consumers
Weakness
1. Watches segment has a huge competitive market and limited market share growth
2. Fake imitations and replicas affects sales and brand status
1. The brand can explore its presence in high growth developing economies by promotional activities and marketing campaigns 2. Exploring different ranges in its existing watches range can Opportunity increase its target consumer base
1. Competing fashion brands have more brand recall than the brand and can pose a threat 2. Not known to be a collectors watch, the brand has not carved its Threats niche in the market leading to low brand loyalty
Competition
1. Tag Heuer Competitors 2. Cartier
doc_187747553.docx
SWOT ANALYSIS OF RAYMOND WEIL
Raymond Weil
Parent Company
Raymond Weil
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Precision is my inspiration
USP
High design and high technology watches
STP
Segment
Luxury segment
Target Group
High Income group men and women
Positioning
Watches that are a union of design and technology
SWOT Analysis
1. The brand has a wide range of watches targeting different segments such as sporty, elegant, women’s collection 2. The brand has been advertising its new range of products with separate marketing campaigns which have been successful in their communication 3. The brand image of the watch is that of a fashion watch brand 4. The brand is one of the few brands which are independent brands in the Swiss watch making industry giving them more independence and focus 5. The brand has used new, innovative and modern modes of Strength communication to reach out to its customers and consumers
Weakness
1. Watches segment has a huge competitive market and limited market share growth
2. Fake imitations and replicas affects sales and brand status
1. The brand can explore its presence in high growth developing economies by promotional activities and marketing campaigns 2. Exploring different ranges in its existing watches range can Opportunity increase its target consumer base
1. Competing fashion brands have more brand recall than the brand and can pose a threat 2. Not known to be a collectors watch, the brand has not carved its Threats niche in the market leading to low brand loyalty
Competition
1. Tag Heuer Competitors 2. Cartier
doc_187747553.docx