Description
SWOT ANALYSIS OF RAYMOND LIMITED
Raymond Limited
Parent Company
Raymond limited
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Feels like heaven; Made to measure; Complete man
USP
High quality and innovation STP
Segment
Premium business and fashion clothing
Target Group
Urban upper-middle and higher class males
Positioning
An aspirational brand for achievement Product Portfolio
1. Color Plus 2. Park Avenue Brands 3. Parx SWOT Analysis
1. Strong research and development for product and innovations 2. Loyalty of customers and high product quality 3. Loyalty of employees due to decentralization 4.Owns 550 stores in more 200 cities across India and overseas 5. People trust on products and high brand loyalty 6. Being a multinational company it has the ability to attract more customers than local companies 7. Good advertising and popular branding through TVCs and print ad Strength campaigns
1. Global penetration is limited as compared to a few other international brands 2. Presence of Indian and international brands offers more offering to Weakness customers therefore high brand switching
1.Consistent growth over years 2.Large and growing market Opportunity 3. Global expansion would give more opportunities for brand to grow
1. All major players in the industry are competing with each other not only on low price but also better quality 2. Regional trade alliances 3. Increased social and ecological awareness will put pressure on Threats company to follow international labor laws and environmental laws. Competition
1.Arvind mills 2.Louis Philippe Competitors 3.Zodiac
doc_619335233.docx
SWOT ANALYSIS OF RAYMOND LIMITED
Raymond Limited
Parent Company
Raymond limited
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Feels like heaven; Made to measure; Complete man
USP
High quality and innovation STP
Segment
Premium business and fashion clothing
Target Group
Urban upper-middle and higher class males
Positioning
An aspirational brand for achievement Product Portfolio
1. Color Plus 2. Park Avenue Brands 3. Parx SWOT Analysis
1. Strong research and development for product and innovations 2. Loyalty of customers and high product quality 3. Loyalty of employees due to decentralization 4.Owns 550 stores in more 200 cities across India and overseas 5. People trust on products and high brand loyalty 6. Being a multinational company it has the ability to attract more customers than local companies 7. Good advertising and popular branding through TVCs and print ad Strength campaigns
1. Global penetration is limited as compared to a few other international brands 2. Presence of Indian and international brands offers more offering to Weakness customers therefore high brand switching
1.Consistent growth over years 2.Large and growing market Opportunity 3. Global expansion would give more opportunities for brand to grow
1. All major players in the industry are competing with each other not only on low price but also better quality 2. Regional trade alliances 3. Increased social and ecological awareness will put pressure on Threats company to follow international labor laws and environmental laws. Competition
1.Arvind mills 2.Louis Philippe Competitors 3.Zodiac
doc_619335233.docx