Description
SWOT ANALYSIS OF RATH VANASPATI GHEE
Rath Vanaspati Ghee
Parent Company
Cargill
Category
Cooking Oil
Sector
Food Products
Tagline/ Slogan
Aap Ka Hath aur Rath ka Swad
Leading vanaspati brand in North India and a market leader in the USP National Capital Region of Delhi STP
Segment
Health conscious adults
Target Group
All age groups, middle and high income, health conscious people
Rath is a trusted name associated with cooking delicious food, purity Positioning and goodness SWOT Analysis
1. Dominant player of edible oil 2.Uses health platform 3.Leading vanaspati brand in North India and Strength a market leader
1. Limited market penetration in edible oil market. 2.Rural area 3.Limited market penetration in food processing industry 4.Price of product is slightly high that affect the demand Weakness 5.Low advertising and visibility
Opportunity
1.Sharp increases in demand of branded oil
2.High market awareness in metropolitan city of branded oil 3. Health conscious people increasing.
1.The treats of low price competition 2.A large number of domestic as well as multinational players Threats 3.Highly competitive industry Competition
1.Sundrop 2.Dhara 3.Nature Fresh 4.Saffola Competitors 5.Sampriti
doc_542809449.docx
SWOT ANALYSIS OF RATH VANASPATI GHEE
Rath Vanaspati Ghee
Parent Company
Cargill
Category
Cooking Oil
Sector
Food Products
Tagline/ Slogan
Aap Ka Hath aur Rath ka Swad
Leading vanaspati brand in North India and a market leader in the USP National Capital Region of Delhi STP
Segment
Health conscious adults
Target Group
All age groups, middle and high income, health conscious people
Rath is a trusted name associated with cooking delicious food, purity Positioning and goodness SWOT Analysis
1. Dominant player of edible oil 2.Uses health platform 3.Leading vanaspati brand in North India and Strength a market leader
1. Limited market penetration in edible oil market. 2.Rural area 3.Limited market penetration in food processing industry 4.Price of product is slightly high that affect the demand Weakness 5.Low advertising and visibility
Opportunity
1.Sharp increases in demand of branded oil
2.High market awareness in metropolitan city of branded oil 3. Health conscious people increasing.
1.The treats of low price competition 2.A large number of domestic as well as multinational players Threats 3.Highly competitive industry Competition
1.Sundrop 2.Dhara 3.Nature Fresh 4.Saffola Competitors 5.Sampriti
doc_542809449.docx