Description
SWOT ANALYSIS OF RAOUL DUFY
Raoul Dufy
Parent Company
Raoul Dufy and Bianchini-Ferier
Category
Apparels
Sector
Lifestyle and retail
Tagline/ Slogan
A celebration of Beauty
USP
Stunning and innovative silk designs STP
Segment
Women looking for stylish and something innovative.
People who were looking for the popular arts and commercial design Target Group of the Western world along with fashion.
Positioning
Crisp and graphic designs that looked fresh SWOT Analysis
1. Unique contemporary trends and designs based on folk art of Germany. 2. Very creative in fashion and experimented with colors, designs of fabrics to create uniqueness. Strength 3. The creator thought like a painter and worked like a designer
1. Brand was only famous in United Kingdom but not in other regions 2. Offered niche apparels only catering to some number of people Weakness 3. Brand recall is limited compared to other popular fashion brands
1. Making use of technology for seeking online presence to grow business. Opportunity 2. More advertising and promotion to make the brand famous
globally.
1. Competition from other brands and designers in terms of style, and designs 2. Economic fluctuations affects buyer spending Threats 3. Fake imitations of brand from other local players Competition
1. Eugene Gaillard 2. Ella Jade Competitors 3. Siam Tucker
doc_447383067.docx
SWOT ANALYSIS OF RAOUL DUFY
Raoul Dufy
Parent Company
Raoul Dufy and Bianchini-Ferier
Category
Apparels
Sector
Lifestyle and retail
Tagline/ Slogan
A celebration of Beauty
USP
Stunning and innovative silk designs STP
Segment
Women looking for stylish and something innovative.
People who were looking for the popular arts and commercial design Target Group of the Western world along with fashion.
Positioning
Crisp and graphic designs that looked fresh SWOT Analysis
1. Unique contemporary trends and designs based on folk art of Germany. 2. Very creative in fashion and experimented with colors, designs of fabrics to create uniqueness. Strength 3. The creator thought like a painter and worked like a designer
1. Brand was only famous in United Kingdom but not in other regions 2. Offered niche apparels only catering to some number of people Weakness 3. Brand recall is limited compared to other popular fashion brands
1. Making use of technology for seeking online presence to grow business. Opportunity 2. More advertising and promotion to make the brand famous
globally.
1. Competition from other brands and designers in terms of style, and designs 2. Economic fluctuations affects buyer spending Threats 3. Fake imitations of brand from other local players Competition
1. Eugene Gaillard 2. Ella Jade Competitors 3. Siam Tucker
doc_447383067.docx