Description
SWOT ANALYSIS OF RANDOM HOUSE
Random House
Parent Company
Bertelsmann AG
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
Bringing you the best fiction, non-fiction and children’s books
USP
Best content books for the targeted segments
STP
Segment
All kinds of publishing needs
Target Group
Fiction, nonfiction and children’s books requirements
Positioning
Best quality and content book providers
SWOT Analysis
1. Random House is a truly global company with subsidiaries and affiliated companies for English-language publishing around the globe 2. It also offers publisher services, educator services, rights and permissions, vendor services, insight web service and technology services 3. The company through its subsidiaries operates across Europe, North and South Americas and Asia 4. Strong market share, with a large list of bestselling authors 5. Books published by Random House have won more major awards than those published by any other company—including the Nobel Prize, the Pulitzer Prize, the National Book Award, and the National Strength Book Critics Circle Award
1.Retail relationships are not strong compared to competitors 2. Doesn’t have back file and midlist publications to their product line, Weakness in addition to bestsellers
1.Giving associate opportunities to upcoming writers and authors 2. Growing target audience with a high level of disposable income 3. Incorporating new products and services to offer more variety in content Opportunity 4. Focus on changing the way it reaches its consumer base by
partnering with online retailers to sell digital content and by branching into retail itself
1. The correlating rise in vision problems among members of the older age demographic combined with the increasing technological savvy boomers 2. Online or digital content, audio books and other media formats, competing large print publishers 3. Shifting and changing perspectives and keeping up with advances in Threats a changing technological environment
Competition
1. Pearson 2.McGraw Hill Competitors 3.Cengage learning
doc_858257100.docx
SWOT ANALYSIS OF RANDOM HOUSE
Random House
Parent Company
Bertelsmann AG
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
Bringing you the best fiction, non-fiction and children’s books
USP
Best content books for the targeted segments
STP
Segment
All kinds of publishing needs
Target Group
Fiction, nonfiction and children’s books requirements
Positioning
Best quality and content book providers
SWOT Analysis
1. Random House is a truly global company with subsidiaries and affiliated companies for English-language publishing around the globe 2. It also offers publisher services, educator services, rights and permissions, vendor services, insight web service and technology services 3. The company through its subsidiaries operates across Europe, North and South Americas and Asia 4. Strong market share, with a large list of bestselling authors 5. Books published by Random House have won more major awards than those published by any other company—including the Nobel Prize, the Pulitzer Prize, the National Book Award, and the National Strength Book Critics Circle Award
1.Retail relationships are not strong compared to competitors 2. Doesn’t have back file and midlist publications to their product line, Weakness in addition to bestsellers
1.Giving associate opportunities to upcoming writers and authors 2. Growing target audience with a high level of disposable income 3. Incorporating new products and services to offer more variety in content Opportunity 4. Focus on changing the way it reaches its consumer base by
partnering with online retailers to sell digital content and by branching into retail itself
1. The correlating rise in vision problems among members of the older age demographic combined with the increasing technological savvy boomers 2. Online or digital content, audio books and other media formats, competing large print publishers 3. Shifting and changing perspectives and keeping up with advances in Threats a changing technological environment
Competition
1. Pearson 2.McGraw Hill Competitors 3.Cengage learning
doc_858257100.docx