Description
SWOT ANALYSIS OF RAND GOLD RESOURCES
Rand Gold Resources
Parent Company
Rand Gold Resources
Category
Diversified Metals & Mining
Sector
Mining (Gold)
Tagline/ Slogan
Proven ability to discover multi-million ounce gold deposits and convert USP them into profitable mines
STP
Segment
Industrial segmentation
Target Group
Gold Jewelry and other sectors using gold as raw material
Positioning
Low cost producer
SWOT Analysis
1. Extensive stake in resources in Africa 2. Strong operations Strength 3. String partnership with local communities
1. No resources outside Africa Weakness 2. No investment in allied services
1. Expansion within Africa Opportunity 2. Foraying into exploration of other resources in the territory
1. Lack of skills Threats 2. Inadequate infrastructure in the region
Competition
Barrick Gold Corporation Competitors Gold Fields Limited
Harmony Gold Mining Company Limited IAMGOLD Corporation AngloGold Ashanti Limited DRDGOLD Limited
doc_353637801.docx
SWOT ANALYSIS OF RAND GOLD RESOURCES
Rand Gold Resources
Parent Company
Rand Gold Resources
Category
Diversified Metals & Mining
Sector
Mining (Gold)
Tagline/ Slogan
Proven ability to discover multi-million ounce gold deposits and convert USP them into profitable mines
STP
Segment
Industrial segmentation
Target Group
Gold Jewelry and other sectors using gold as raw material
Positioning
Low cost producer
SWOT Analysis
1. Extensive stake in resources in Africa 2. Strong operations Strength 3. String partnership with local communities
1. No resources outside Africa Weakness 2. No investment in allied services
1. Expansion within Africa Opportunity 2. Foraying into exploration of other resources in the territory
1. Lack of skills Threats 2. Inadequate infrastructure in the region
Competition
Barrick Gold Corporation Competitors Gold Fields Limited
Harmony Gold Mining Company Limited IAMGOLD Corporation AngloGold Ashanti Limited DRDGOLD Limited
doc_353637801.docx