Description
SWOT ANALYSIS OF RAMPAGE
Rampage
Parent Company
Iconix Brand Group
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Apparel, footwear and accessories
USP
Contemporary fashion STP
Segment
Economy to Premium women lifestyle segment
Target Group
Young Women from urban middle class
Positioning
Young Contemporary fashion SWOT Analysis
1. Part of a strong parent group Iconix 2. Strong parent group results in a good distribution channel 3. Rampage is an established name 4. Celebrity as brand ambassadors establishes brand position Strength 5. Has stores in NY, LA, Boston, Miami, Chicago , Las Vegas
1. Brand has limited geographic presence and is available primarily in US 2. Intense competition means limited brand recall and market share Weakness is less
1.To enter into new product lines and expand its target market 2.To enter into emerging markets and expand the area of its operations Opportunity 3.Leverage the digital media in order to expand its reach
1.Intense Competition 2.Easy substitution Threats 3.Designs can be imitated Competition
1.Forever 21 2. Christian Dior 3. Gucci 4. Versace Competitors 5. Victorias Secret
doc_994614308.docx
SWOT ANALYSIS OF RAMPAGE
Rampage
Parent Company
Iconix Brand Group
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Apparel, footwear and accessories
USP
Contemporary fashion STP
Segment
Economy to Premium women lifestyle segment
Target Group
Young Women from urban middle class
Positioning
Young Contemporary fashion SWOT Analysis
1. Part of a strong parent group Iconix 2. Strong parent group results in a good distribution channel 3. Rampage is an established name 4. Celebrity as brand ambassadors establishes brand position Strength 5. Has stores in NY, LA, Boston, Miami, Chicago , Las Vegas
1. Brand has limited geographic presence and is available primarily in US 2. Intense competition means limited brand recall and market share Weakness is less
1.To enter into new product lines and expand its target market 2.To enter into emerging markets and expand the area of its operations Opportunity 3.Leverage the digital media in order to expand its reach
1.Intense Competition 2.Easy substitution Threats 3.Designs can be imitated Competition
1.Forever 21 2. Christian Dior 3. Gucci 4. Versace Competitors 5. Victorias Secret
doc_994614308.docx