Description
SWOT ANALYSIS OF RAMOJI FILM CITY
Ramoji Film City
Parent Company
Ramoji Group
Category
Amusement Park/Theme Park
Sector
Tourism& Hospitality
Tagline/ Slogan
Welcome to the World of Magic
A film city which is also an amusement park is a unique concept in USP India
STP
Segment
Children and families
Target Group
Families living in Hyderabad and tourists from other parts of India
Positioning
Offers recreational options for all age groups
SWOT Analysis
1. Ramoji Film City is the world’s largest integrated film complex; it is spread over an area of 2000 acres. 2. It attracts over 1 million visitors every year. 3. The park also offers facilities for accommodation through the 2 hotels situated just outside the complex. 4. It offers a mix of spectacular natural and artificial locations, along Strength with rides, shows and events.
1.There are fewer rides in the park as compared to some of the other famous international amusement parks 2.The brand is not very popular outside India. 3.The park doesn’t have an integrated theme which makes branding Weakness and marketing difficult
1.India has a demographic of young population, who can form the potential customers for the film city. 2.By innovating in terms of shows and events the park can hope to attract more and more visitors. 3. It is the only amusement park in Hyderabad, hence has great Opportunity crowd-pulling ability.
Threats
1. A larger studio complex called Prayag Film City is developing in the
vicinity, which once open, will be a threat to Ramoji Film City. 2.Andhra Pradesh is not a popular tourist state in India, hence the inflow of tourists is relatively low. 3.Neighbouring states of Karnataka and Kerala are attracting more and more tourists.
Competition
1.Kingdom of Dreams, India 2.Essel World, India Competitors 3.Wonderla, Bangalore
doc_456279438.docx
SWOT ANALYSIS OF RAMOJI FILM CITY
Ramoji Film City
Parent Company
Ramoji Group
Category
Amusement Park/Theme Park
Sector
Tourism& Hospitality
Tagline/ Slogan
Welcome to the World of Magic
A film city which is also an amusement park is a unique concept in USP India
STP
Segment
Children and families
Target Group
Families living in Hyderabad and tourists from other parts of India
Positioning
Offers recreational options for all age groups
SWOT Analysis
1. Ramoji Film City is the world’s largest integrated film complex; it is spread over an area of 2000 acres. 2. It attracts over 1 million visitors every year. 3. The park also offers facilities for accommodation through the 2 hotels situated just outside the complex. 4. It offers a mix of spectacular natural and artificial locations, along Strength with rides, shows and events.
1.There are fewer rides in the park as compared to some of the other famous international amusement parks 2.The brand is not very popular outside India. 3.The park doesn’t have an integrated theme which makes branding Weakness and marketing difficult
1.India has a demographic of young population, who can form the potential customers for the film city. 2.By innovating in terms of shows and events the park can hope to attract more and more visitors. 3. It is the only amusement park in Hyderabad, hence has great Opportunity crowd-pulling ability.
Threats
1. A larger studio complex called Prayag Film City is developing in the
vicinity, which once open, will be a threat to Ramoji Film City. 2.Andhra Pradesh is not a popular tourist state in India, hence the inflow of tourists is relatively low. 3.Neighbouring states of Karnataka and Kerala are attracting more and more tourists.
Competition
1.Kingdom of Dreams, India 2.Essel World, India Competitors 3.Wonderla, Bangalore
doc_456279438.docx