Description
SWOT ANALYSIS OF RALPH LAUREN
Ralph Lauren
Parent company
Ralph Lauren
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
World of Ralph Lauren
The company is known for its wide range of products ranging from Usp home décor to clothing. STP
Segment
Classy urban premium apparel and accessories
Target group
Men and women from the urban premium class
Positioning
One stop shop for home décor, clothing and accessories SWOT Analysis
1.The brand has various sub brands like Polo by Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren, Black Label, Blue Label, Lauren by Ralph Lauren etc each specializing into a product. 2.The company has a high brand recognition and customer loyalty 3. Polo Ralph Lauren has a low debt to capital ratio that provides financial strength, which allows for future growth. 4. The company reaches wide customer base through its relationship with large department stores from Europe to Asia and America. 5. Ralph Lauren's retail segment has nearly 330 retail and factory outlet stores worldwide, as well as the company's online store. 6.Ralph Lauren sponsors Wimbledon and dresses all of the line and ball girls and boys in their brand clothing, clearly showing the iconic and memorable horse design Strength 7. Excellent advertising and branding makes it a high brand recall
brand
1.Being an international brand, fluctuating exchange rates have a substantial impact on sales and also piracy and fake imitations are an issue 2.The company has sometimes problems regarding operational Weakness control over its suppliers
1. Internet sales as a prime source of future growth can be looked by the company. 2.The company can concentrate on development of private labels Opportunity with department stores
1. Similar products available in other brands thus switching cost is less. 2. Global currency fluctuations affect performance Threats 3. Popular brands face an issue of fake imitations Competition
1.Tommy Hilfiger Corporation 2.Liz Claiborne Inc Competitors 3.GAP
doc_727505877.docx
SWOT ANALYSIS OF RALPH LAUREN
Ralph Lauren
Parent company
Ralph Lauren
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
World of Ralph Lauren
The company is known for its wide range of products ranging from Usp home décor to clothing. STP
Segment
Classy urban premium apparel and accessories
Target group
Men and women from the urban premium class
Positioning
One stop shop for home décor, clothing and accessories SWOT Analysis
1.The brand has various sub brands like Polo by Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren, Black Label, Blue Label, Lauren by Ralph Lauren etc each specializing into a product. 2.The company has a high brand recognition and customer loyalty 3. Polo Ralph Lauren has a low debt to capital ratio that provides financial strength, which allows for future growth. 4. The company reaches wide customer base through its relationship with large department stores from Europe to Asia and America. 5. Ralph Lauren's retail segment has nearly 330 retail and factory outlet stores worldwide, as well as the company's online store. 6.Ralph Lauren sponsors Wimbledon and dresses all of the line and ball girls and boys in their brand clothing, clearly showing the iconic and memorable horse design Strength 7. Excellent advertising and branding makes it a high brand recall
brand
1.Being an international brand, fluctuating exchange rates have a substantial impact on sales and also piracy and fake imitations are an issue 2.The company has sometimes problems regarding operational Weakness control over its suppliers
1. Internet sales as a prime source of future growth can be looked by the company. 2.The company can concentrate on development of private labels Opportunity with department stores
1. Similar products available in other brands thus switching cost is less. 2. Global currency fluctuations affect performance Threats 3. Popular brands face an issue of fake imitations Competition
1.Tommy Hilfiger Corporation 2.Liz Claiborne Inc Competitors 3.GAP
doc_727505877.docx