Description
SWOT ANALYSIS OF RAINBOW CRAFTS
Rainbow Crafts
Parent Company
Hasbro, Inc.
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Manufacturer of a best-selling modeling compound for children
STP
Segment
Family games and licensed products
Target Group
Kids and children
Positioning
Something to test the creativity of all kids
SWOT Analysis
1. Brand recall is very high as it is now a subsidiary of Hasbro 2. Has a good customer reach Strength 3. 'Play Doh' was one of the most popular brands of the company
1. The brand has limited geographic reach compared to global giants Weakness 2. Market share is lesser owing to presence of bigger brands
1.Target the middle class in the developing economies Opportunity 2.Can add more product lines to its portfolio
1.Other similar toy manufacturers 2.Television Threats 3.Outdoor games
Competition
1.Lego, Inc. 2.Mattel, Inc. Competitors 3.Automoblox
doc_231908569.docx
SWOT ANALYSIS OF RAINBOW CRAFTS
Rainbow Crafts
Parent Company
Hasbro, Inc.
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Manufacturer of a best-selling modeling compound for children
STP
Segment
Family games and licensed products
Target Group
Kids and children
Positioning
Something to test the creativity of all kids
SWOT Analysis
1. Brand recall is very high as it is now a subsidiary of Hasbro 2. Has a good customer reach Strength 3. 'Play Doh' was one of the most popular brands of the company
1. The brand has limited geographic reach compared to global giants Weakness 2. Market share is lesser owing to presence of bigger brands
1.Target the middle class in the developing economies Opportunity 2.Can add more product lines to its portfolio
1.Other similar toy manufacturers 2.Television Threats 3.Outdoor games
Competition
1.Lego, Inc. 2.Mattel, Inc. Competitors 3.Automoblox
doc_231908569.docx