Description
SWOT ANALYSIS OF RADIO FLYER
Radio Flyer
Parent Company
Radio Flyer
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Design your dream wagon
USP
Red toy wagon (wooden toy wagons)
STP
Segment
Popular toys and games for kids
Target Group
Children (2-12 years) with preference for wooden toys
Positioning
Build a Smile, Build a Trike
SWOT Analysis
1. The do-it-yourself kits have been promoted very well and encourage customers to engage in interactive experience 2. User friendly and interactive website with good online presence 3. Marketing through social networking and microblogging sites 4. ‘World’s Largest Wagon’ is a sculpture commissioned by Radio Flyer Strength similar to its popular red wagon
1. Less profit margins and low brand recall compared to global giants Weakness 2. Limited global reach and less marketing
1. New product varieties introduced in the do-it-yourself section 2. Emerging markets in Asian economies Opportunity 3. Can position the famous red wagon as vintage toy
1. Intense competition is a concern Threats 2. Economic fluctuations and unfavorable govt policies
Competition
Competitors
1.Melissa & Doug 2.Maple Landmark Woodcraft
3.Pastel Toys
doc_264590883.docx
SWOT ANALYSIS OF RADIO FLYER
Radio Flyer
Parent Company
Radio Flyer
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Design your dream wagon
USP
Red toy wagon (wooden toy wagons)
STP
Segment
Popular toys and games for kids
Target Group
Children (2-12 years) with preference for wooden toys
Positioning
Build a Smile, Build a Trike
SWOT Analysis
1. The do-it-yourself kits have been promoted very well and encourage customers to engage in interactive experience 2. User friendly and interactive website with good online presence 3. Marketing through social networking and microblogging sites 4. ‘World’s Largest Wagon’ is a sculpture commissioned by Radio Flyer Strength similar to its popular red wagon
1. Less profit margins and low brand recall compared to global giants Weakness 2. Limited global reach and less marketing
1. New product varieties introduced in the do-it-yourself section 2. Emerging markets in Asian economies Opportunity 3. Can position the famous red wagon as vintage toy
1. Intense competition is a concern Threats 2. Economic fluctuations and unfavorable govt policies
Competition
Competitors
1.Melissa & Doug 2.Maple Landmark Woodcraft
3.Pastel Toys
doc_264590883.docx