Description
SWOT ANALYSIS OF R8
Audi R8 Parent Company Category Sector Tagline/ Slogan USP Audi (Volkswagen Group) Sports Car Automobiles The art of seduction Pure and superb performance along with athletic and bold styling STP Segment Target Group Positioning Sports car for very affluent customers Targeted towards customers who spend for ultimate sporty driving experience Positioned as a sports car equipped with refined and most powerful engine delivering unparalleled performance SWOT Analysis 1. Powerful and high performance engine 2. Latest technology used for suspension which provides adjustable suspension responding to damping force applied 3. High torque delivered without affecting the control and stability over the car 4. Extremely modern and stylish design Strength 5. Marketing and advertising has enhanced brand image 1. The parent brand is still establishing itself across the globe especially emerging economies Weakness 2. Owing to high competition, brand market share is limited 1. Increasing trend of owning a sports car 2. Increasing per capita income and purchasing capability of potential customer base 4. More inclination of affluent customers to purchase international brand Opportunity 5. Augmenting the distribution and service network in various
countries 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition 1. Porsche 911 2. Mercedes Benz SL Class 3. Maserati Gran Turismo 4. Jaguar XK Competitors 5. Aston Martin Vantage
doc_172326662.docx
SWOT ANALYSIS OF R8
Audi R8 Parent Company Category Sector Tagline/ Slogan USP Audi (Volkswagen Group) Sports Car Automobiles The art of seduction Pure and superb performance along with athletic and bold styling STP Segment Target Group Positioning Sports car for very affluent customers Targeted towards customers who spend for ultimate sporty driving experience Positioned as a sports car equipped with refined and most powerful engine delivering unparalleled performance SWOT Analysis 1. Powerful and high performance engine 2. Latest technology used for suspension which provides adjustable suspension responding to damping force applied 3. High torque delivered without affecting the control and stability over the car 4. Extremely modern and stylish design Strength 5. Marketing and advertising has enhanced brand image 1. The parent brand is still establishing itself across the globe especially emerging economies Weakness 2. Owing to high competition, brand market share is limited 1. Increasing trend of owning a sports car 2. Increasing per capita income and purchasing capability of potential customer base 4. More inclination of affluent customers to purchase international brand Opportunity 5. Augmenting the distribution and service network in various
countries 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition 1. Porsche 911 2. Mercedes Benz SL Class 3. Maserati Gran Turismo 4. Jaguar XK Competitors 5. Aston Martin Vantage
doc_172326662.docx