Description
SWOT ANALYSIS OF QANTAS AIRWAYS
Qantas Airways Parent Company Category Sector Tagline/ Slogan USP Qantas company International Airlines The Spirit of Australia Premium Airline, Upper Middle Class, Middle Class STP Segment Target Group Passengers Preferring Comfort / reliability Corporates / Upper Middle Class / Middle Class Premium international airlines showcasing the Australian hospitality SWOT 1. Strong Backing of Aus Govt 2. Monopoly in Australian Market 3. One of the top and largest airlines operating in Australia 4. Has been one of the oldest airline operators in the world 5. It has nearly 20 international as well as domestic destinations Strength 6. Good brand building exercises through advertising and sponsorship 1. Too Much Concentration around Australasia 2. Issues among employees caused an issue 1. Australia Market has been so far less tapped. So it can ensure that no other airline can ever get a chance by gaining a major
Positioning
Weakness
Opportunity
marketshare 2. More international destinations specially in Asia 3. Tie-ups with international airlines for a combined service offering to customers 1. Increasing fuel prices affects operations 2. Rising Labour Costs 2. Increasing Competition in Australina Market from new start ups and SE airlines Competition Singapore Airlines Competitors Air New Zealand
Threats
doc_936181327.docx
SWOT ANALYSIS OF QANTAS AIRWAYS
Qantas Airways Parent Company Category Sector Tagline/ Slogan USP Qantas company International Airlines The Spirit of Australia Premium Airline, Upper Middle Class, Middle Class STP Segment Target Group Passengers Preferring Comfort / reliability Corporates / Upper Middle Class / Middle Class Premium international airlines showcasing the Australian hospitality SWOT 1. Strong Backing of Aus Govt 2. Monopoly in Australian Market 3. One of the top and largest airlines operating in Australia 4. Has been one of the oldest airline operators in the world 5. It has nearly 20 international as well as domestic destinations Strength 6. Good brand building exercises through advertising and sponsorship 1. Too Much Concentration around Australasia 2. Issues among employees caused an issue 1. Australia Market has been so far less tapped. So it can ensure that no other airline can ever get a chance by gaining a major
Positioning
Weakness
Opportunity
marketshare 2. More international destinations specially in Asia 3. Tie-ups with international airlines for a combined service offering to customers 1. Increasing fuel prices affects operations 2. Rising Labour Costs 2. Increasing Competition in Australina Market from new start ups and SE airlines Competition Singapore Airlines Competitors Air New Zealand
Threats
doc_936181327.docx