Description
SWOT ANALYSIS OF Q7
Audi Q7 Parent Company Category Sector Tagline/ Slogan USP Audi (Volkswagen Group) SUV Automobiles From the creator of Quattro; Go beyond boundaries A Luxury SUV car STP Segment Target Group Positioning Affluent customers preferring branded cars for Luxury SUV segment Targeted towards affluent individuals who would spend for an internationally branded luxury car in SUV category Positioned as a luxury SUV car providing a powerful drive and better off-roading capabilities SWOT Analysis 1. Attractive exteriors like massive front grill and LED lighting 2. Good off-roading capabilities 3. Spacious trunk space and foldable back seats 4. Aerodynamic design and adaptive air suspension provides good handling capabilities Strength 5. Marketing and advertising has enhanced brand image 1. The parent brand is still establishing itself across the globe especially emerging economies Weakness 2. Owing to high competition, brand market share is limited 1. Expanding automobile market and available space for competitors 2. Increasing per capita income and purchasing capability of potential customer base 3. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration Opportunity
4. More inclination of affluent customers to purchase international brand 5. Augmenting the distribution and service network in various countries 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition 1. Porsche Cayenne 2. BMW X5 3. Toyota Land cruiser Prado Competitors 4. Mercedes Benz M Class
doc_145789076.docx
SWOT ANALYSIS OF Q7
Audi Q7 Parent Company Category Sector Tagline/ Slogan USP Audi (Volkswagen Group) SUV Automobiles From the creator of Quattro; Go beyond boundaries A Luxury SUV car STP Segment Target Group Positioning Affluent customers preferring branded cars for Luxury SUV segment Targeted towards affluent individuals who would spend for an internationally branded luxury car in SUV category Positioned as a luxury SUV car providing a powerful drive and better off-roading capabilities SWOT Analysis 1. Attractive exteriors like massive front grill and LED lighting 2. Good off-roading capabilities 3. Spacious trunk space and foldable back seats 4. Aerodynamic design and adaptive air suspension provides good handling capabilities Strength 5. Marketing and advertising has enhanced brand image 1. The parent brand is still establishing itself across the globe especially emerging economies Weakness 2. Owing to high competition, brand market share is limited 1. Expanding automobile market and available space for competitors 2. Increasing per capita income and purchasing capability of potential customer base 3. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration Opportunity
4. More inclination of affluent customers to purchase international brand 5. Augmenting the distribution and service network in various countries 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition 1. Porsche Cayenne 2. BMW X5 3. Toyota Land cruiser Prado Competitors 4. Mercedes Benz M Class
doc_145789076.docx