Description
SWOT ANALYSIS OF Q5
Audi Q5 Parent Company Category Sector Tagline/ Slogan USP Audi (Volkswagen Group) SUV Automobiles New way of thinking; A Sports Sedan with a backpack SUV providing comforts of a luxury sedan and driving experience of a sports car STP Segment Target Group Positioning SUV for professionals and affluent families Targeted towards affluent customers who would spend for luxuries and dynamic driving experience Positioned as a premium SUV car for affluent customers who would like to experience sportiness along with luxuries SWOT Analysis 1. Spacious interiors providing adequate headroom & legroom as well as storage space in the trunk 2. Stylish and elegant design 3. Four wheel drive provides a superior driving experience 4. Sophisticated interiors and dials easy to comprehend 5. Good ground clearance and driver visibility Strength 6. Marketing and advertising has enhanced brand image 1. The parent brand is still establishing itself across the globe especially emerging economies Weakness 2. Owing to high competition, brand market share is limited 1. Augmenting the distribution and service network in various countries 2. Expanding automobile market and available space for competitors Opportunity 3. Increasing per capita income and purchasing capability of
potential customer base 4. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration 1. Severe competition with other automobile giants in SUV segment 2. Constant innovations by competitors 3. Increasing fuel costs and other maintenance costs Threats 4. National companies offering similar features at lower costs Competition 1. Mtsubishi Montero 2. Volvo XC 90 3. BMW X3 Competitors 4. Land Rover Range Rover Evoque
doc_214392060.docx
SWOT ANALYSIS OF Q5
Audi Q5 Parent Company Category Sector Tagline/ Slogan USP Audi (Volkswagen Group) SUV Automobiles New way of thinking; A Sports Sedan with a backpack SUV providing comforts of a luxury sedan and driving experience of a sports car STP Segment Target Group Positioning SUV for professionals and affluent families Targeted towards affluent customers who would spend for luxuries and dynamic driving experience Positioned as a premium SUV car for affluent customers who would like to experience sportiness along with luxuries SWOT Analysis 1. Spacious interiors providing adequate headroom & legroom as well as storage space in the trunk 2. Stylish and elegant design 3. Four wheel drive provides a superior driving experience 4. Sophisticated interiors and dials easy to comprehend 5. Good ground clearance and driver visibility Strength 6. Marketing and advertising has enhanced brand image 1. The parent brand is still establishing itself across the globe especially emerging economies Weakness 2. Owing to high competition, brand market share is limited 1. Augmenting the distribution and service network in various countries 2. Expanding automobile market and available space for competitors Opportunity 3. Increasing per capita income and purchasing capability of
potential customer base 4. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration 1. Severe competition with other automobile giants in SUV segment 2. Constant innovations by competitors 3. Increasing fuel costs and other maintenance costs Threats 4. National companies offering similar features at lower costs Competition 1. Mtsubishi Montero 2. Volvo XC 90 3. BMW X3 Competitors 4. Land Rover Range Rover Evoque
doc_214392060.docx