Description
SWOT ANALYSIS OF PVR LIMITED
PVR Limited
JV between Priya Exhibitors Private Limited and Village Parent Company Roadshow Limited
Category
Broadcasting& Cables
Sector
Media and Entertainment
Tagline/ Slogan
Experience the Difference
USP
Most Admired Multiplex Chain
STP
Premium Customers – PVR Gold Urban – PVR Cinemas Segment Non metro (Tier 2 and 3 cities) – PVR Talkies
Target Group
Urban and semi urban middle and upper middle class audience
A commitment to deliver the best quality cinema viewing Every Where, Positioning Every Time
SWOT Analysis
1.First mover advantage in multiplex business in India 2. Develop and operate state-of-the-artmultiplexes to create superior quality ambiance 3. Usage of technologically updated systems like Dolby stereo sound system, Digital Cinema technology, Xenon technology etc. 4. Gained exclusive rights to screen blockbusters from major distributors mainly Warner brothers, 20th century fox etc. 5. Largest multiplex operators in the world withmore than 1500 screens under operation Strength 6. Very strong brand equityand Blend of retail and entertainment
1.Ticket sales at higher prices 2. Customer retention over longer terms 3. Parking problems Weakness 4. Lack of customer feedback for improvement of services
1.Extend relationship with village road shows 2. Growing family spending on entertainment 3. Large film industry with more than 200 films released each year 4. More offers to retain PVR Loyalists 5. Venture into business of film distribution 6. Expand business by increasing number of screens and targeting wider audience Opportunity 7. Collaborate with networking sites and Franchises
1.Blooming competition from similar multiplexes 2. Government’s interference with entertainment tax 3. Consumer resorting to other ways of entertainment 4. Piracy and economic slowdown may affect industry Threats 5. Movie playing spoilsport to brand of multiplexes
Competition
1.Adlabs Film 2. Wave cinemas 3. Inox Leisure Competitors 4. Fun Cinemas
doc_658065883.docx
SWOT ANALYSIS OF PVR LIMITED
PVR Limited
JV between Priya Exhibitors Private Limited and Village Parent Company Roadshow Limited
Category
Broadcasting& Cables
Sector
Media and Entertainment
Tagline/ Slogan
Experience the Difference
USP
Most Admired Multiplex Chain
STP
Premium Customers – PVR Gold Urban – PVR Cinemas Segment Non metro (Tier 2 and 3 cities) – PVR Talkies
Target Group
Urban and semi urban middle and upper middle class audience
A commitment to deliver the best quality cinema viewing Every Where, Positioning Every Time
SWOT Analysis
1.First mover advantage in multiplex business in India 2. Develop and operate state-of-the-artmultiplexes to create superior quality ambiance 3. Usage of technologically updated systems like Dolby stereo sound system, Digital Cinema technology, Xenon technology etc. 4. Gained exclusive rights to screen blockbusters from major distributors mainly Warner brothers, 20th century fox etc. 5. Largest multiplex operators in the world withmore than 1500 screens under operation Strength 6. Very strong brand equityand Blend of retail and entertainment
1.Ticket sales at higher prices 2. Customer retention over longer terms 3. Parking problems Weakness 4. Lack of customer feedback for improvement of services
1.Extend relationship with village road shows 2. Growing family spending on entertainment 3. Large film industry with more than 200 films released each year 4. More offers to retain PVR Loyalists 5. Venture into business of film distribution 6. Expand business by increasing number of screens and targeting wider audience Opportunity 7. Collaborate with networking sites and Franchises
1.Blooming competition from similar multiplexes 2. Government’s interference with entertainment tax 3. Consumer resorting to other ways of entertainment 4. Piracy and economic slowdown may affect industry Threats 5. Movie playing spoilsport to brand of multiplexes
Competition
1.Adlabs Film 2. Wave cinemas 3. Inox Leisure Competitors 4. Fun Cinemas
doc_658065883.docx