Description
SWOT ANALYSIS OF PURELL
Purell
Parent Company
Johnson and Johnson
Category
Personal Care brands – Medicinal Product
Sector
FMCG
Tagline/ Slogan
Imagine a touchable world
First hand sanitizer and is the brand most preferred by doctors, USP professionals and consumers STP
Segment
Personal care- Sanitizer
Target Group
Urban Upper Middle class
Just 1 squirt of PURELL Advanced Hand Sanitizer kills as many germs Positioning as two squirts of any other national brand SWOT Analysis
1. Johnson & Johnson (J&J), the world’s leading consumer health company 2. Innovative product that does not require water and portable to carry 3. Proper distribution channel and brand presence 4. Innovative product that has huge scope Strength 5. Advertising and visibility is good due to being a J&J product
1. Product not popular in the rural market Weakness 2. Limited brand recall as compared to a few other brands
1. To introduce sanitizer for economy class. Opportunity 2. Making available as sanitizer vending machines at airports and food joints.
3. More global penetration through targeted advertising
1. Me too products which are cheap 2. Substitues such as hand wash, soaps, etc Threats 3. Competitors entering into the market Competition
1. Dettol Hand Sanitizer 2.Safetec hand sanitizer 3.CVS pharmacy 4.Sanitol Competitors 5.Germ X
doc_725285179.docx
SWOT ANALYSIS OF PURELL
Purell
Parent Company
Johnson and Johnson
Category
Personal Care brands – Medicinal Product
Sector
FMCG
Tagline/ Slogan
Imagine a touchable world
First hand sanitizer and is the brand most preferred by doctors, USP professionals and consumers STP
Segment
Personal care- Sanitizer
Target Group
Urban Upper Middle class
Just 1 squirt of PURELL Advanced Hand Sanitizer kills as many germs Positioning as two squirts of any other national brand SWOT Analysis
1. Johnson & Johnson (J&J), the world’s leading consumer health company 2. Innovative product that does not require water and portable to carry 3. Proper distribution channel and brand presence 4. Innovative product that has huge scope Strength 5. Advertising and visibility is good due to being a J&J product
1. Product not popular in the rural market Weakness 2. Limited brand recall as compared to a few other brands
1. To introduce sanitizer for economy class. Opportunity 2. Making available as sanitizer vending machines at airports and food joints.
3. More global penetration through targeted advertising
1. Me too products which are cheap 2. Substitues such as hand wash, soaps, etc Threats 3. Competitors entering into the market Competition
1. Dettol Hand Sanitizer 2.Safetec hand sanitizer 3.CVS pharmacy 4.Sanitol Competitors 5.Germ X
doc_725285179.docx