Description
SWOT ANALYSIS OF PUNE WARRIORS INDIA
Pune Warriors India
Parent Company
Sahara group
Category
Cricket- Indian Premier League IPL
Sector
Sports
Tagline/ Slogan
Sahara (English- Support)
USP
Promotes Indian culture by Cheer Queens
STP
Segment
Billions of people across the world who love to play or watch cricket
Target Group
Men in the age group 15 and above globally
Positioning
A team of warriors who will face any battle on the field
SWOT Analysis
1.Strong brand name in IPL India 2.Despite being one of the most expensive teams, strong financial position due to the presence of Sahara group 3.The team was bought for Rs1702 crore 4.Sponsorship tie-ups include TVS, New York Max Life, Provogue, Adidas 5. Pune Warriors showcases and promotes the Indian culture and Strength heritage through the Cheer Queens
1.New team with a low fan-base 2.Pune doesn’t boast of too many domestic players, which weakens fan following 3.Low marketing as compared to bigger well-established teams Weakness 4.Poor performances despite being one of the most expensive teams
1.Better performances would increase brand image 2.More branding and marketing would help people associate with the Opportunity team and the brand
1.Player and management controversies 2.Threat from other competitor teams 3.Lack of interest in people with excessive cricket and with ageing Threats superstars
Competition
1.Deccan Chargers 2.Kolkata Knight Riders 3.Mumbai Indians 4.Delhi Daredevils 5.Kochi Tuskers 6.Royal Challengers Bangalore 7.Rajasthan Royals 8.Kings XI Punjab Competitors 9.Chennai Super Kings
doc_363900727.docx
SWOT ANALYSIS OF PUNE WARRIORS INDIA
Pune Warriors India
Parent Company
Sahara group
Category
Cricket- Indian Premier League IPL
Sector
Sports
Tagline/ Slogan
Sahara (English- Support)
USP
Promotes Indian culture by Cheer Queens
STP
Segment
Billions of people across the world who love to play or watch cricket
Target Group
Men in the age group 15 and above globally
Positioning
A team of warriors who will face any battle on the field
SWOT Analysis
1.Strong brand name in IPL India 2.Despite being one of the most expensive teams, strong financial position due to the presence of Sahara group 3.The team was bought for Rs1702 crore 4.Sponsorship tie-ups include TVS, New York Max Life, Provogue, Adidas 5. Pune Warriors showcases and promotes the Indian culture and Strength heritage through the Cheer Queens
1.New team with a low fan-base 2.Pune doesn’t boast of too many domestic players, which weakens fan following 3.Low marketing as compared to bigger well-established teams Weakness 4.Poor performances despite being one of the most expensive teams
1.Better performances would increase brand image 2.More branding and marketing would help people associate with the Opportunity team and the brand
1.Player and management controversies 2.Threat from other competitor teams 3.Lack of interest in people with excessive cricket and with ageing Threats superstars
Competition
1.Deccan Chargers 2.Kolkata Knight Riders 3.Mumbai Indians 4.Delhi Daredevils 5.Kochi Tuskers 6.Royal Challengers Bangalore 7.Rajasthan Royals 8.Kings XI Punjab Competitors 9.Chennai Super Kings
doc_363900727.docx