Description
Puma-German Multinational Company known for its Puma footwear, sportswear, sports goods and fashion accessories.
History
• In 1924, Foundation of “Gebrüder Dassler Schuhfabri!, by
"udolf and #dolf$#di% Dassler
• In 194&, "udolf Dassler for'ed his o(n shoes co')any
called “*u'a Schuhfabri "udolf Dassler!
• In 194&, introduction of the *+,# #to',
*+,#-s first football shoe
• In 19&., beca'e a )ublic co')any,
listed on the Franfurt Stoc /0chan1e
*u'a 2o(
• "e1istered 3ffice:
Her4o1enaurach, Ger'any5
• 6,977 e')loyees
•
• ,aret )roducts in 'ore than &7
countries
• 3utsourcin1 'anufacturin1
facilities in o8er 47 countries
• In 2774, a))ro0i'ately ..9, 2:9
and :9 of its re8enue ca'e fro'
foot(ear, a))arel, and accessories,
res)ecti8ely
;or)orate De8elo)'ent *lan
• *hase I< 1996
= /stablish a solid financial state'ent
• *hase II< 199:
= "e)osition the brand
• *hase III< 2772
= Gro(th )lan
• *hase I>< 277.
=
,ulti?cate1ory S)ortlifestyle brands
,ission state'ent
• *+,# has lon1?ter' 'ission of
beco'in1 the 'ost desirable
S)ortlifestyle co')any
@rand Strate1y
• @rin1in1 distincti8e desi1ns and a 1lobal outloo by
blendin1 influences of s)ort, lifestyle and fashion
• ,aintainin1 8i1ilant (atch o8er distribution channels
•
Solid 1uidance and strict alertness for licensee
*+,# Stores
• Ahere are *+,#
stores in 19 states
• 2o *+,# store in
3re1on
• *+,# outlet at
Boodburn
Ahe *+,# 3nline Store
S)ort Fashion
•
Alexander McQueen
•
Ferrari
•
96 Hours
•
Nuala
•
Mihara
•
Starck
SWOT Analysis
Stren1ths
• @rand
• *roduct "an1es
• Desi1n
= Foot(ear
= *u'a ,otors)ort
Beanesses
• *rice
• Coun1 consu'ers only
• Aoo fe( stores
= 2o store in 3re1on
• 3utlet
= 3ne at Boodburn
3))ortunities
• 3)en 'ore stores DDD
$at least one in 3"/G32%
• ;oo)erate (ith 'ore desi1ners
• Eicensin1
• ;onsi1n'ent 1oods
Ahreats
• Intraty)e ;o')etition
= 2ie
= #didas
= "eebo
• Interty)e ;o')etition
=Batch
=/ye(ear
References
•
www.puma.com
•
htt)
Puma-German Multinational Company known for its Puma footwear, sportswear, sports goods and fashion accessories.
History
• In 1924, Foundation of “Gebrüder Dassler Schuhfabri!, by
"udolf and #dolf$#di% Dassler
• In 194&, "udolf Dassler for'ed his o(n shoes co')any
called “*u'a Schuhfabri "udolf Dassler!
• In 194&, introduction of the *+,# #to',
*+,#-s first football shoe
• In 19&., beca'e a )ublic co')any,
listed on the Franfurt Stoc /0chan1e
*u'a 2o(
• "e1istered 3ffice:
Her4o1enaurach, Ger'any5
• 6,977 e')loyees
•
• ,aret )roducts in 'ore than &7
countries
• 3utsourcin1 'anufacturin1
facilities in o8er 47 countries
• In 2774, a))ro0i'ately ..9, 2:9
and :9 of its re8enue ca'e fro'
foot(ear, a))arel, and accessories,
res)ecti8ely
;or)orate De8elo)'ent *lan
• *hase I< 1996
= /stablish a solid financial state'ent
• *hase II< 199:
= "e)osition the brand
• *hase III< 2772
= Gro(th )lan
• *hase I>< 277.
=
,ulti?cate1ory S)ortlifestyle brands
,ission state'ent
• *+,# has lon1?ter' 'ission of
beco'in1 the 'ost desirable
S)ortlifestyle co')any
@rand Strate1y
• @rin1in1 distincti8e desi1ns and a 1lobal outloo by
blendin1 influences of s)ort, lifestyle and fashion
• ,aintainin1 8i1ilant (atch o8er distribution channels
•
Solid 1uidance and strict alertness for licensee
*+,# Stores
• Ahere are *+,#
stores in 19 states
• 2o *+,# store in
3re1on
• *+,# outlet at
Boodburn
Ahe *+,# 3nline Store
S)ort Fashion
•
Alexander McQueen
•
Ferrari
•
96 Hours
•
Nuala
•
Mihara
•
Starck
SWOT Analysis
Stren1ths
• @rand
• *roduct "an1es
• Desi1n
= Foot(ear
= *u'a ,otors)ort
Beanesses
• *rice
• Coun1 consu'ers only
• Aoo fe( stores
= 2o store in 3re1on
• 3utlet
= 3ne at Boodburn
3))ortunities
• 3)en 'ore stores DDD
$at least one in 3"/G32%
• ;oo)erate (ith 'ore desi1ners
• Eicensin1
• ;onsi1n'ent 1oods
Ahreats
• Intraty)e ;o')etition
= 2ie
= #didas
= "eebo
• Interty)e ;o')etition
=Batch
=/ye(ear
References
•
www.puma.com
•
htt)